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Here's Why Magnite Stock Is Jumping Today
The Motley Fool via AOL· 2 days agoShares of supply-side digital advertising platform Magnite (NASDAQ: MGNI) jumped higher on Friday after a prominent analyst recommended buying the stock ...
PubMatic and Klarna Partner for Programmatic Advertising, Increasing Engagement Rates
WWD via Yahoo Finance· 4 days agoBy partnering with PubMatic, we are excited to leverage the power of programmatic advertising to...
Study: Digital Media Ad Spend Grew 18% in Q1 '24
TV Technology via Yahoo Finance· 2 days agoThat marked the biggest quarterly growth since Q1 2022, Guideline reported. Guideline measures advertising spend and pricing data by capturing actual...
New Opportunities for CPG Brand Marketers to Reach and Engage Small Store Audiences By Kristy Day
Digital Journal· 2 days agoBrands that have established a presence within national retail locations can expand beyond the confines of their traditional marketplaces and reach new audiences that frequent the same retail ...
ITV transforming the streaming landscape with real-time ad delivery at scale
FOX 59 Indianapolis· 4 days agoITV, the UK's largest commercial broadcaster, is using an API-driven first-party ad server developed by data and AI leader, SAS, to deliver personalized advertising to the ...
OOH advertising: How to implement local targeting for out of home success
The Drum· 7 days agoIn out of home (OOH) advertising, the question always arises: why does local targeting matter so...
Indie DSP Programmatic Ad Deals Climb 24%
MediaPost· 5 days agoFreeWheel defines "independent" as ad buys from agencies and buying entities not owned by a holding company. For full-year 2023, FreeWheel says, 76% were "non-guaranteed" with 24% "guaranteed."
Walmart ad sales pop as more brands buy into retail media
Marketing Dive via Yahoo Finance· 7 days agoWinning more dollars from non-endemic brands, or businesses that don’t typically sell through...
Media Buying Briefing: How the upfront has changed over the last 30 years
Digiday· 7 days agoThere was no programmatic selling — it was all about relationships between the ad sales chiefs and...
Netflix Will Wean Itself Off Microsoft's Adtech By 2025
AdWeek· 3 days agoBrands who want to buy ads from Netflix directly will have to use Netflix’s tech, the source...
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