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Global CTV Ad Forecast: Up 26% In 2024, Trade Desk At 59% Programmatic Share
MediaPost· 24 hours agoCTV advertising will continue to outpace social and search and programmatic-platform revenue will soon outpace direct ad sales, Guggenheim Securities estimates, with programmatic-platform ...
4 ways in-app advertising can help retailers boost revenue and retention
The Drum· 15 hours agoWhat is in-app advertising and how does it work? Programmatic in-app advertising refers to the...
Here's Why Magnite Stock Is Jumping Today
The Motley Fool via AOL· 6 days agoShares of supply-side digital advertising platform Magnite (NASDAQ: MGNI) jumped higher on Friday after a prominent analyst recommended buying the stock ...
5 Essential Tools For Financial Advertisers In 2024
Benzinga· 2 days agoNavigating the ever-evolving landscape of financial advertising requires a deft touch and the latest tech-savvy tools. From the razor-sharp precision of...
Kidoz Inc. Revenue Growth Continues with US$1,793,071 in Q1 2024
The Joplin Globe· 4 hours agoVANCOUVER, BC / ACCESSWIRE / May 30, 2024 / Kidoz Inc. (TSXV:KIDZ) (the "Company"), mobile AdTech developer and owner of the market-leading Kidoz Contextual Ad Network ( www.kidoz.net ), the
Study: Digital Media Ad Spend Grew 18% in Q1 '24
TV Technology via Yahoo Finance· 6 days agoThat marked the biggest quarterly growth since Q1 2022, Guideline reported. Guideline measures advertising spend and pricing data by capturing actual...
New Opportunities for CPG Brand Marketers to Reach and Engage Small Store Audiences By Kristy Day
Digital Journal· 6 days agoBrands that have established a presence within national retail locations can expand beyond the confines of their traditional marketplaces and reach new audiences that frequent the same retail ...
Marketers take drastic measures as ad tech snafus erupt
Digiday· 20 hours agoPlenty of marketers still don’t know — or care — how their money flows through ad tech.
Beyond performance: how marketers can realize total commerce success
The Drum· 3 days agoFrom a marketing or advertising perspective, I think of commerce as the act of driving or...
How Advertising Broke the World
Wired News· 1 day agoTrevor will then go through a series of screens offering an array of choices for where, how, and when the ad will appear. The most important and...
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