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5 Essential Tools For Financial Advertisers In 2024
Benzinga· 1 day agoNavigating the ever-evolving landscape of financial advertising requires a deft touch and the latest tech-savvy tools. From the razor-sharp precision of...
Viant Integrates with Google Cloud’s BigQuery Data Clean Rooms
TV Tech· 2 hours agoIRVINE, Calif.—The ad tech company Viant Technology Inc. has announced a new integration with Google...
PayPal Holdings Announces Key Appointments To Enhance Firm's Consumer Value Proposition | Crowdfund...
Crowdfund Insider· 7 hours agoPayPal Holdings, Inc. (NASDAQ: PYPL) announced new leadership appointments that will drive the creation of a new advertising platform and strengthen the company< ...
Here's Why Magnite Stock Is Jumping Today
The Motley Fool via AOL· 5 days agoStock Advisor service has more than quadrupled the return of S&P 500 since 2002*. *Stock Advisor returns as of May 13, 2024 Bank of America is an advertising partner of The ...
Research Briefing: Despite challenges, marketers plan to increase programmatic spending in 2024
Digiday· 7 days agoProgrammatic marketers are having a tough go of it. At the Digiday Programmatic Marketing Summit...
$1.4B Lost To Mobile In-App Ad Fraud In Q1 2024
MediaPost· 6 days agoAdvertisers seem to have squandered large amounts of money in the first quarter of 2024. The company’s data-science team analyzed more than 19 billion global open programmatic ...
Advertising Software Q1 Earnings: AppLovin (NASDAQ:APP) Simply the Best
StockStory via Yahoo Finance· 6 days agoPubMatic reported revenues of $66.7 million, up 20.4% year on year, outperforming analysts'...
ITV Relies on SAS to Deliver Personalized Ads to 40M Users of ITVX
TV Tech· 6 days agoCARY, N.C.—The UK's largest commercial broadcaster ITV has released new details on how it is using an API-driven first-party ad server developed by SAS, to deliver personalized advertising ...
The Ad Market Is Not Ready for the Imminent Streaming Sports Boom
Variety· 9 hours agoWith live sports content about to flood the pipelines, the infrastructure of the streaming advertising business may not be able to handle it. More and more major sports coverage ...
Small Cap Summer: 3 Top Ranked Stocks to Buy Now
Zacks via Yahoo Finance· 1 day agoIs it time for Small Caps to play catchup? Watch the Russell 2000 Small-Cap Index. But MoneyLion, PubMatic and Universal Technical Institute are strong...
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