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PubMatic and Klarna Partner for Programmatic Advertising, Increasing Engagement Rates
WWD via Yahoo Finance· 5 days agoPubMatic has teamed up with Klarna to help the payments and shopping assistant company scale its...
Advertising Software Q1 Earnings: AppLovin (NASDAQ:APP) Simply the Best
StockStory via Yahoo Finance· 4 days agoPubMatic reported revenues of $66.7 million, up 20.4% year on year, outperforming analysts'...
Research Briefing: Despite challenges, marketers plan to increase programmatic spending in 2024
Digiday· 4 days agoProgrammatic marketers are having a tough go of it. At the Digiday Programmatic Marketing Summit...
Here's Why Magnite Stock Is Jumping Today
The Motley Fool via AOL· 3 days agoStock Advisor service has more than quadrupled the return of S&P 500 since 2002*. *Stock Advisor returns as of May 13, 2024 Bank of America is an advertising partner of The ...
Council Post: Are Native Ads Going To Be Ruling In Programmatic?
Forbes· 6 days agoRoman Vrublivskyi is the experienced CEO of SmartHub, a global ad tech company that provides white-label programmatic solutions. Seventy percent of users dislike mobile ads ...
$1.4B Lost To Mobile In-App Ad Fraud In Q1 2024
MediaPost· 3 days agoAdvertisers seem to have squandered large amounts of money in the first quarter of 2024. The company’s data-science team analyzed more than 19 billion global open programmatic ...
Magnite stock upgraded to Buy, BofA sees 'dominant force' potential By Investing.com
Investing.com· 3 days agoThe firm's confidence in Magnite has grown based on its potential to become a dominant force in the...
Study: Digital Media Ad Spend Grew 18% in Q1 '24
TV Technology via Yahoo Finance· 3 days agoThat marked the biggest quarterly growth since Q1 2022, Guideline reported. Guideline measures advertising spend and pricing data by capturing actual...
As Roblox expands its advertising network, child safety concerns are on the horizon
Digiday· 5 days agoRoblox’s foray into advertising is a potential godsend for marketers looking to reach both Gen Z and...
What's Driving Magnite Inc's Surprising 18% Stock Rally?
Guru Focus· 3 days agoMagnite Inc (MGNI, Financial), a prominent player in the diversified media industry, has experienced a notable fluctuation in its stock price recently. Magnite Inc, formerly known as The Rubicon ...