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A brand safety watchdog wants to galvanize ad tech vendors to save publishers from MFA...
Digiday· 13 minutes agoThe parties involved favor such an approach over fears that existing guidelines on how best to avoid...
Using curation technology to drive more relevant content in an era of critical consumers
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5 Essential Tools For Financial Advertisers In 2024
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How Advertising Broke the World
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Beyond performance: how marketers can realize total commerce success
The Drum· 2 days agoFrom a marketing or advertising perspective, I think of commerce as the act of driving or...
4 key ways independent agencies can take advantage of convergent TV
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Small Business - Shelby County Reporter | Shelby County Reporter
The Shelby County Reporter· 6 days agoLONDON, May 24, 2024 (GLOBE NEWSWIRE) -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising</ ...
The Trade Desk's 'premium internet' shift stirs concerns among publishers over ad dollar allocation
Digiday· 2 days agoIt wasn’t a new claim from Green, but it had definitely been spiced up with a fresh twist —...
