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FreeWheel Upgrades Programmatic Buying of Ads in Live Streaming Events
Next TV via Yahoo News· 4 days agoFor publishers, the capabilities mean increased reliability that ads will run as planned, better...
How Retailers Can Be Customer-Centric in the Cookieless Future
AdWeek· 1 day agoAs new retail media networks launch and advertisers continue to prioritize more privacy-forward media solutions, platforms built on robust first-party data will set the stage for the next wave ...
Missed Out on Nvidia? Buy The Trade Desk Instead.
Motley Fool via Yahoo Finance· 4 days agoLet's cut right to the chase. The Trade Desk isn't a company most people know. That's because the company operates in a little-known but widely used...
Yippee-Ki-Yay, MFA: Advertisers Dump Bogus Sites
MediaPost· 5 days agoThe finding, part of a just-released "Programmatic Transparency Benchmark Study," conducted...
Amazon’s post-cookie ad plan—how it thinks about alternative ad IDs and what it built instead
Ad Age· 4 days agoAmazon has been developing its ad business on the back of its shopper data, which can be used to target ads across its properties, including its main e-commerce site and a recently launched ...
Martin Sorrell Has a Plan to Bring S4 Back to Growth
AdWeek· 4 days agoCANNES, France—It was with grand ambitions that ad industry legend Martin Sorrell launched S4 Capital in 2018. Instead of competing for advertising...
AdTheorent Holding Company, Inc. (NASDAQ:ADTHW) Sees Large Decrease in Short Interest
ETF DAILY NEWS· 7 days agoAdTheorent Holding Company, Inc. (NASDAQ:ADTHW – Get Free Report) was the recipient of a significant...
Quarry LP Boosts Position in Roku, Inc. (NASDAQ:ROKU)
ETF DAILY NEWS· 4 days agoQuarry LP boosted its holdings in shares of Roku, Inc. (NASDAQ:ROKU – Free Report) by 160.2% in the...
'FAST engages audiences who will never pay for traditional TV. It's time for sport to embrace it' -...
SportsPro· 3 days agoIn early May, at the IAB Newfronts, one of the biggest companies in consumer technology served notice of a new era in sports media. Samsung revealed that it would be adding free ad-supported ...
Roku, Inc. (NASDAQ:ROKU) Shares Sold by Centaurus Financial Inc.
ETF DAILY NEWS· 3 days agoCentaurus Financial Inc. trimmed its position in Roku, Inc. (NASDAQ:ROKU – Free Report) by 27.0%...