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Advertising Software Q1 Earnings: AppLovin (NASDAQ:APP) Simply the Best
StockStory via Yahoo Finance· 3 days agoPubMatic (NASDAQ:PUBM) Founded in 2006 as an online ad platform helping ad sellers, Pubmatic...
PubMatic and Klarna Partner for Programmatic Advertising, Increasing Engagement Rates
WWD via Yahoo Finance· 4 days agoPubMatic has teamed up with Klarna to help the payments and shopping assistant company scale its...
Here's Why Magnite Stock Is Jumping Today
Motley Fool via Yahoo Finance· 2 days agoShares of supply-side digital advertising platform Magnite (NASDAQ: MGNI) jumped higher on Friday after a prominent analyst recommended buying the stock...
ITV transforming the streaming landscape with real-time ad delivery at scale
FOX 59 Indianapolis· 3 days agoITV, the UK's largest commercial broadcaster, is using an API-driven first-party ad server developed by data and AI leader, SAS, to deliver personalized advertising to the ...
Research Briefing: Despite challenges, marketers plan to increase programmatic spending in 2024
Digiday· 4 days agoProgrammatic marketers are having a tough go of it. At the Digiday Programmatic Marketing Summit...
Council Post: Are Native Ads Going To Be Ruling In Programmatic?
Forbes· 6 days agoRoman Vrublivskyi is the experienced CEO of SmartHub, a global ad tech company that provides white-label programmatic solutions. Seventy percent of users dislike mobile ads, and around 45% of ...
Pixalate Releases Q1 2024 Global Ad Fraud (IVT) Benchmarks for Desktop & Mobile Web Traffic: 11% IVT...
Benzinga· 4 days agoLONDON, May 22, 2024 (GLOBE NEWSWIRE) -- Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q1 2024 Global Desktop & Mobile Web Invalid Traffic
OOH advertising: How to implement local targeting for out of home success
The Drum· 7 days agoIn out of home (OOH) advertising, the question always arises: why does local targeting matter so...
Stockholder Alert: Robbins LLP Informs Investors that a Shareholder Has Filed a Class Action Against...
Benzinga· 2 days agoDRCT common stock between April 17, 2023 and March 25, 2024. Direct Digital is an end-to-end, full-service programmatic advertising platform that provides ...
Magnite stock upgraded to Buy, BofA sees 'dominant force' potential By Investing.com
Investing.com· 2 days agoThe firm's confidence in Magnite has grown based on its potential to become a dominant force in the...