Search results
Research Briefing: Despite challenges, marketers plan to increase programmatic spending in 2024
Digiday· 3 days agoProgrammatic marketers are having a tough go of it. At the Digiday Programmatic Marketing Summit...
Council Post: Are Native Ads Going To Be Ruling In Programmatic?
Forbes· 5 days agoRoman Vrublivskyi is the experienced CEO of SmartHub, a global ad tech company that provides white-label programmatic solutions. Seventy percent of users dislike mobile ads ...
Why Exverus' head of strategy is marrying performance with brand in programmatic
Digiday· 6 days ago“Where the industry is going, what we’re seeing from all of our marketing clients is that they’re...
ITV Relies on SAS to Deliver Personalized Ads to 40M Users of ITVX
TV Technology via Yahoo News· 2 days ago"The flexibility of SAS 360 Match allows us to develop things...though they are watching the same...
Walmart ad sales pop as more brands buy into retail media
Marketing Dive· 6 days agoWalmart’s U.S. advertising business, Walmart Connect, grew by 26% during the first quarter of the company’s fiscal 2025, according to an earnings statement. Its global advertising business was ...
Everyone Offers Tomorrow’s Advertising Today (Upfronts)
Next TV via Yahoo News· 5 days agoIt will continue to sell ads through Microsoft’s platform, but will also be working with The Trade...
Why Purina's premium brand sees eye-tracking as a viable replacement for third-party cookies
Digiday· 4 days agoDespite that, Lily’s Kitchen’s “first foray” into programmatic video presented a chance to pilot the...
ITV transforming the streaming landscape with real-time ad delivery at scale
WFRV 5 Green Bay· 3 days agoITV, the UK's largest commercial broadcaster, is using an API-driven first-party ad server developed by data and AI leader, SAS, to deliver personalized advertising to the ...
Small Business - The Andalusia Star-News | The Andalusia Star-News
The Andalusia Star-News· 6 days agoLONDON, May 20, 2024 (GLOBE NEWSWIRE) -- Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q1 2024 Global ...
3 No-Brainer Stocks to Buy With $100 Right Now
Motley Fool via Yahoo Finance· 4 days agoAd-driven stocks tend to be excellent investments for patient investors. What makes PubMatic so attractive is that its stomping ground, digital...
