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AdLib Media Group and Airtory Partner to Streamline Rich Media and CTV Ad Creation for Agencies and...
PRWeb· 2 days agoThis partnership allows AdLib's clients to convert social media content into dynamic ads, enhancing ad efficiency and performance across multiple formats, including CTV, video ...
How Misinformation Spreads? It's Funded By 'The Hellhole of Programmatic Advertising' - Slashdot
Slashdot· 5 days agoJournalist Steven Brill has written a new book called The Death of Truth. "How Social Media and the Internet Gave Snake Oil Salesmen and Demagogues the Weapons They Needed to Destroy Trust and ...
Shrinking budgets leave programmatic marketers with a raw deal
Digiday· 7 days agoClients being stingier with their budgets has ripple effects throughout programmatic marketing,...
WARC: Retail media’s meteoric growth to cool down in ‘25
Marketing Dive· 16 hours agoWhile WARC now expects retail media spending to grow at a slightly faster rate this year, with global marketing investments climbing 13.7% year over year to reach $153.3 billion, the space is ...
'Almost a Slap in the Face': Publishers Vexed by The Trade Desk’s Narrow Premium List
AdWeek· 17 hours agoUnsurprisingly, The Trade Desk got its wish when it welcomed a little debate after releasing a list of top premium publishers last week. Publisher critiques range from the demand-side platform ...
NinaData Announces Registration to IAB Europe's Transparency and Consent Framework
Digital Journal· 20 hours ago...Continuous page-level analysis of URLs to identify those with the strongest correlation to specific keywords. - Real-Time Semantic Targeting: Deconstructs web page meaning at the word level to enhance performance against display ad inventory based on various factors, including sentiment and...
Digital OOH's growth has media agencies make more use of its data and measurement options
Digiday· 23 hours agoWith experimentation in digital and immersive displays to live feeds, agencies and clients are able...
Knorex Unveils Refreshed Brand Identity, Reinforcing AI-Driven Digital Marketing Solutions
Digital Journal· 15 hours agoWith its blend of AI-powered features and deep integration capabilities, XPO offers unparalleled automation to streamline overly complex workflows, intelligent...
How Future Plans To Elevate Publisher-Provided Ad Tech | AdExchanger
AdExchanger· 4 days agoThe track record of publishers branching out into ad tech is mixed. Future believes its new...
The Evolution Of Yahoo Backtage, One Year After Its Debut | AdExchanger
AdExchanger· 2 days agoAll of these innovations were driven by the supply path optimization trend whereby advertisers work...
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