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Research Briefing: Despite challenges, marketers plan to increase programmatic spending in 2024
Digiday· 2 days agoProgrammatic marketers are having a tough go of it. At the Digiday Programmatic Marketing Summit...
Why Exverus' head of strategy is marrying performance with brand in programmatic
Digiday· 5 days ago“Where the industry is going, what we’re seeing from all of our marketing clients is that they’re...
Council Post: Are Native Ads Going To Be Ruling In Programmatic?
Forbes· 4 days agoRoman Vrublivskyi is the experienced CEO of SmartHub, a global ad tech company that provides white-label programmatic solutions. Seventy percent of users dislike mobile ads ...
ITV Relies on SAS to Deliver Personalized Ads to 40M Users of ITVX
TV Technology via Yahoo News· 1 day ago"The flexibility of SAS 360 Match allows us to develop things...though they are watching the same...
ITV transforming the streaming landscape with real-time ad delivery at scale
Loudoun Times-Mirror· 1 day agoITV, the UK's largest commercial broadcaster, is using an API-driven first-party ad server developed...
Everyone Offers Tomorrow’s Advertising Today (Upfronts)
Next TV via Yahoo News· 4 days agoIt will continue to sell ads through Microsoft’s platform, but will also be working with The Trade...
Why Purina's premium brand sees eye-tracking as a viable replacement for third-party cookies
Digiday· 3 days agoDespite that, Lily’s Kitchen’s “first foray” into programmatic video presented a chance to pilot the...
Small Business - The Brewton Standard | The Brewton Standard
The Brewton Standard· 7 hours agoLONDON, May 24, 2024 (GLOBE NEWSWIRE) -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the April 2024 Mobile Apps IVT Report for the Apple
Walmart ad sales pop as more brands buy into retail media
Marketing Dive via Yahoo Finance· 4 days agoWalmart slightly raised its full-year guidance, expecting net sales growth between 3% to 4%....
Small Business - The Roanoke-Chowan News-Herald | The Roanoke-Chowan News-Herald
Roanoke-Chowan News-Herald· 2 days agoLONDON, May 22, 2024 (GLOBE NEWSWIRE) -- Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q1 2024 < ...
