Yahoo Web Search

Search results

1. • 

     Research Briefing: Despite challenges, marketers plan to increase programmatic spending in 2024

     Digiday· 7 days ago

     Programmatic marketers are having a tough go of it. At the Digiday Programmatic Marketing Summit...

2. • The Ad Market Is Not Ready for the Imminent Streaming Sports Boom

     Variety· 7 hours ago

     With live sports content about to flood the pipelines, the infrastructure of the streaming advertising business may not be able to handle it. More and more major sports coverage will migrate ...

3. • 

     ITV Relies on SAS to Deliver Personalized Ads to 40M Users of ITVX

     TV Technology via Yahoo News· 6 days ago

     "The flexibility of SAS 360 Match allows us to develop things...though they are watching the same...

4. • Exclusive: The Trade Desk Ranks the Top 100 Publishers

     AdWeek· 8 hours ago

     The Trade Desk, the popular demand-side platform that marketers use to buy digital ads, published a list of the 100 most premium publishers across the open internet today. The list—which includes ...

5. • 4 key ways independent agencies can take advantage of convergent TV

     Ad Age· 5 days ago

     As media changes, so do advertisers’ needs, and brands still rightfully turn to their agencies to guide them through the present and into the future. This is hard even for major holding companies ...

6. • 

     Small Cap Summer: 3 Top Ranked Stocks to Buy Now

     Zacks via Yahoo Finance· 1 day ago

     Is it time for Small Caps to play catchup? Watch the Russell 2000 Small-Cap Index. But MoneyLion, PubMatic and Universal Technical Institute are strong...

7. • ITV transforming the streaming landscape with real-time ad delivery at scale

     NBC 17 Raleigh· 6 days ago

     ITV, the UK's largest commercial broadcaster, is using an API-driven first-party ad server developed by data and AI leader, SAS, to deliver personalized advertising to the ...

8. • 

     Beyond performance: how marketers can realize total commerce success

     The Drum· 1 day ago

     From a marketing or advertising perspective, I think of commerce as the act of driving or...

9. • Small Business - The Roanoke-Chowan News-Herald | The Roanoke-Chowan News-Herald

     Roanoke-Chowan News-Herald· 7 days ago

     LONDON, May 22, 2024 (GLOBE NEWSWIRE) -- Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q1 2024 < ...

10. • Small Business - Shelby County Reporter | Shelby County Reporter

      The Shelby County Reporter· 5 days ago

      LONDON, May 24, 2024 (GLOBE NEWSWIRE) -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the April 2024 Mobile Apps IVT Report for the Apple