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Research Briefing: Despite challenges, marketers plan to increase programmatic spending in 2024
Digiday· 16 hours agoProgrammatic marketers are having a tough go of it. At the Digiday Programmatic Marketing Summit...
ITV transforming the streaming landscape with real-time ad delivery at scale
WFRV 5 Green Bay· 6 hours agoITV, the UK's largest commercial broadcaster, is using an API-driven first-party ad server developed by data and AI leader, SAS, to deliver personalized advertising to the ...
ITV Relies on SAS to Deliver Personalized Ads to 40M Users of ITVX
TV Tech· 5 hours agoCARY, N.C.—The UK's largest commercial broadcaster ITV has released new details on how it is using an API-driven first-party ad server developed by SAS, to deliver personalized ...
Council Post: Are Native Ads Going To Be Ruling In Programmatic?
Forbes· 3 days agoRoman Vrublivskyi is the experienced CEO of SmartHub, a global ad tech company that provides white-label programmatic solutions. Seventy percent of users dislike mobile ads ...
Why Exverus' head of strategy is marrying performance with brand in programmatic
Digiday· 4 days ago“Where the industry is going, what we’re seeing from all of our marketing clients is that they’re...
Netflix Reveals Big Jump In Advertising Viewers, Sending These Stocks Surging
Investor's Business Daily· 7 days ago"Bringing our ad tech in-house will allow us to power the ads plan with the same level of excellence...
Why Purina's premium brand sees eye-tracking as a viable replacement for third-party cookies
Digiday· 2 days agoDespite that, Lily’s Kitchen’s “first foray” into programmatic video presented a chance to pilot the...
Everyone Offers Tomorrow’s Advertising Today (Upfronts)
Next TV via Yahoo News· 3 days agoIt will continue to sell ads through Microsoft’s platform, but will also be working with The Trade...
3 No-Brainer Stocks to Buy With $100 Right Now
Motley Fool via Yahoo Finance· 1 day agoAd-driven stocks tend to be excellent investments for patient investors. What makes PubMatic so attractive is that its stomping ground, digital...
Walmart ad sales pop as more brands buy into retail media
Marketing Dive via Yahoo Finance· 3 days agoWalmart slightly raised its full-year guidance, expecting net sales growth between 3% to 4%....
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