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Uber expands Journey Ads to programmatic buyers across Rides app
Marketing Dive via Yahoo Finance· 1 week agoThe expansion allows programmatic clients to purchase display and video ads on the app and target...
Google out-of-home ads available for Display and 360
Search Engine Land· 2 years agoGoogle is making programmatic, in-public display & video ads easily accessible for brands and advertisers through exchange partnerships. The post Google...
Retail media’s rise increasingly reliant on offsite programmatic media, report finds
Marketing Dive via Yahoo Finance· 3 months agoThis story was originally published on Marketing Dive. To receive daily news and insights, subscribe...
Three Misconceptions Holding Programmatic Back at This Year’s Upfronts
Next TV via Yahoo News· 1 year agoMark McKee of FreeWheel For the past few years, during the spring lead-up to the upfronts, I felt...
The Trade Desk's Shareholders Just Got Great News From a Surprising Source: The Coca-Cola Company
Motley Fool via Yahoo Finance· 5 months agoProgrammatic advertising-technology (adtech) company The Trade Desk (NASDAQ: TTD) says, "There is a...
The Trade Desk Is 1 of the Best Growth Stocks to Buy in This Bear Market
Motley Fool· 1 year agoThe stock of programmatic marketing automation company The Trade Desk (NASDAQ: TTD) has had a strong...
Ad tech, agency firms continue to prop up MFAs despite crackdown pledges
Marketing Dive via Yahoo Finance· 3 months agoThis story was originally published on Marketing Dive. To receive daily news and insights, subscribe...
Can The Trade Desk Stock Continue Soaring for the Next 3 Years?
Motley Fool via Yahoo Finance· 4 months agoShare prices of The Trade Desk (NASDAQ: TTD) shot up an impressive 17% following its latest...
Convergence Gives Publishers More Ways To Sell Their Inventory
Next TV via Yahoo News· 10 months agoOTT streaming TV Programmatic might take up the lion’s share of media sales, but it’s still not...
How Server-Side Ad Insertion Supports Broadcaster Roadmaps to an All-Streaming Future
TV Technology via Yahoo News· 2 months agoGetty. We are still some way from an all-streaming future but there is plenty of evidence that...
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related to: programmatic display ads