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Research Briefing: Despite challenges, marketers plan to increase programmatic spending in 2024
Digiday· 2 days agoProgrammatic marketers are having a tough go of it. At the Digiday Programmatic Marketing Summit...
Council Post: Are Native Ads Going To Be Ruling In Programmatic?
Forbes· 4 days agoRoman Vrublivskyi is the experienced CEO of SmartHub, a global ad tech company that provides white-label programmatic solutions. Seventy percent of users dislike mobile ads ...
ITV Relies on SAS to Deliver Personalized Ads to 40M Users of ITVX
TV Technology via Yahoo News· 2 days ago"The flexibility of SAS 360 Match allows us to develop things...though they are watching the same...
Why Exverus' head of strategy is marrying performance with brand in programmatic
Digiday· 5 days ago“Where the industry is going, what we’re seeing from all of our marketing clients is that they’re...
New Opportunities for CPG Brand Marketers to Reach and Engage Small Store Audiences By Kristy Day
Digital Journal· 2 hours agoAdditionally, the controlled nature of independent retail environments minimizes the risk of ad fraud. Reaching Audiences Outside the National Chains Even as brands like Amazon ...
Everyone Offers Tomorrow’s Advertising Today (Upfronts)
Next TV via Yahoo News· 5 days agoIt will continue to sell ads through Microsoft’s platform, but will also be working with The Trade...
ITV transforming the streaming landscape with real-time ad delivery at scale
NBC 17 Raleigh· 2 days agoITV, the UK's largest commercial broadcaster, is using an API-driven first-party ad server developed by data and AI leader, SAS, to deliver personalized advertising to the ...
Why Purina's premium brand sees eye-tracking as a viable replacement for third-party cookies
Digiday· 3 days agoDespite that, Lily’s Kitchen’s “first foray” into programmatic video presented a chance to pilot the...
Walmart ad sales pop as more brands buy into retail media
Marketing Dive via Yahoo Finance· 5 days agoWalmart slightly raised its full-year guidance, expecting net sales growth between 3% to 4%....
Pitch deck: How Amazon is talking to marketers about Performance+
Digiday· 3 days agoThe tool works by using “first-party signals and machine learning to automate campaign setup,...