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Google out-of-home ads available for Display and 360
Search Engine Land· 2 years agoGoogle is making programmatic, in-public display & video ads easily accessible for brands and advertisers through exchange partnerships. The post Google...
Retail media’s rise increasingly reliant on offsite programmatic media, report finds
Marketing Dive via Yahoo Finance· 2 months agoThis story was originally published on Marketing Dive. To receive daily news and insights, subscribe...
Three Misconceptions Holding Programmatic Back at This Year’s Upfronts
Next TV via Yahoo News· 1 year agoMark McKee of FreeWheel For the past few years, during the spring lead-up to the upfronts, I felt...
The Trade Desk's Shareholders Just Got Great News From a Surprising Source: The Coca-Cola Company
Motley Fool via Yahoo Finance· 4 months agoProgrammatic advertising-technology (adtech) company The Trade Desk (NASDAQ: TTD) says, "There is a...
The Trade Desk Is 1 of the Best Growth Stocks to Buy in This Bear Market
Motley Fool· 1 year agoThe stock of programmatic marketing automation company The Trade Desk (NASDAQ: TTD) has had a strong...
Ad tech, agency firms continue to prop up MFAs despite crackdown pledges
Marketing Dive via Yahoo Finance· 3 months agoThis story was originally published on Marketing Dive. To receive daily news and insights, subscribe...
Can The Trade Desk Stock Continue Soaring for the Next 3 Years?
Motley Fool via Yahoo Finance· 3 months agoShare prices of The Trade Desk (NASDAQ: TTD) shot up an impressive 17% following its latest...
Convergence Gives Publishers More Ways To Sell Their Inventory
Next TV via Yahoo News· 9 months agoOTT streaming TV Programmatic might take up the lion’s share of media sales, but it’s still not...
How Server-Side Ad Insertion Supports Broadcaster Roadmaps to an All-Streaming Future
TV Technology via Yahoo News· 2 months agoGetty. We are still some way from an all-streaming future but there is plenty of evidence that...
Disney Teams With Google, Trade Desk to Sell Streaming Ads to Wider Base
Variety via Yahoo News· 2 months agoWalt Disney Co. is teaming up with two big programmatic sellers in a bid to broaden the ad base for...