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Research Briefing: Publisher events and influencer partnerships offer key brand marketing...
Digiday· 56 minutes agoAlthough brands have used events to generate consumer interest in their products for years, publisher-hosted events are becoming a particularly useful brand marketing opportunity this year.
ITV Relies on SAS to Deliver Personalized Ads to 40M Users of ITVX
TV Technology via Yahoo News· 7 days ago"The flexibility of SAS 360 Match allows us to develop things...though they are watching the same...
How Advertising Broke the World
Wired News· 8 hours agoTrevor will then go through a series of screens offering an array of choices for where, how, and when the ad will appear. The most important and...
The Ad Market Is Not Ready for the Imminent Streaming Sports Boom
Variety· 16 hours agoWith live sports content about to flood the pipelines, the infrastructure of the streaming advertising business may not be able to handle it. More and more major sports coverage will migrate ...
4 key ways independent agencies can take advantage of convergent TV
Ad Age· 6 days agoAs media changes, so do advertisers’ needs, and brands still rightfully turn to their agencies to guide them through the present and into the future. This is hard even for major holding companies ...
Exclusive: The Trade Desk Ranks the Top 100 Publishers
AdWeek· 17 hours agoThe Trade Desk, the popular demand-side platform that marketers use to buy digital ads, published a list of the 100 most premium publishers across the open internet today. The list—which includes ...
ITV transforming the streaming landscape with real-time ad delivery at scale
FOX 59 Indianapolis· 7 days agoITV, the UK's largest commercial broadcaster, is using an API-driven first-party ad server developed by data and AI leader, SAS, to deliver personalized advertising to the ...
Small Cap Summer: 3 Top Ranked Stocks to Buy Now
Zacks via Yahoo Finance· 1 day agoIs it time for Small Caps to play catchup? Watch the Russell 2000 Small-Cap Index. But MoneyLion, PubMatic and Universal Technical Institute are strong...
Beyond performance: how marketers can realize total commerce success
The Drum· 2 days agoFrom a marketing or advertising perspective, I think of commerce as the act of driving or...
Small Business - Shelby County Reporter | Shelby County Reporter
The Shelby County Reporter· 6 days agoLONDON, May 24, 2024 (GLOBE NEWSWIRE) -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the April 2024 Mobile Apps IVT Report for the Apple
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