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1. • How Advertising Broke the World

     Wired News· 20 minutes ago

     Trevor will then go through a series of screens offering an array of choices for where, how, and when the ad will appear. The most important and complicated set of choices ...

2. • ITV Relies on SAS to Deliver Personalized Ads to 40M Users of ITVX

     TV Tech· 6 days ago

     CARY, N.C.—The UK's largest commercial broadcaster ITV has released new details on how it is using an API-driven first-party ad server developed by SAS, to deliver personalized ...

3. • 

     Research Briefing: Despite challenges, marketers plan to increase programmatic spending in 2024

     Digiday· 7 days ago

     Programmatic marketers are having a tough go of it. At the Digiday Programmatic Marketing Summit...

4. • The Ad Market Is Not Ready for the Imminent Streaming Sports Boom

     Variety· 9 hours ago

     With live sports content about to flood the pipelines, the infrastructure of the streaming advertising business may not be able to handle it. More and more major sports coverage will migrate ...

5. • Exclusive: The Trade Desk Ranks the Top 100 Publishers

     AdWeek· 10 hours ago

     The Trade Desk, the popular demand-side platform that marketers use to buy digital ads, published a list of the 100 most premium publishers across the open internet today. The list—which includes ...

6. • 4 key ways independent agencies can take advantage of convergent TV

     Ad Age· 5 days ago

     As media changes, so do advertisers’ needs, and brands still rightfully turn to their agencies to guide them through the present and into the future. This is hard even for major holding companies ...

7. • 

     Small Cap Summer: 3 Top Ranked Stocks to Buy Now

     Zacks via Yahoo Finance· 1 day ago

     Is it time for Small Caps to play catchup? Watch the Russell 2000 Small-Cap Index. But MoneyLion, PubMatic and Universal Technical Institute are strong...

8. • ITV transforming the streaming landscape with real-time ad delivery at scale

     NBC 17 Raleigh· 6 days ago

     ITV, the UK's largest commercial broadcaster, is using an API-driven first-party ad server developed by data and AI leader, SAS, to deliver personalized advertising to the ...

9. • 

     Beyond performance: how marketers can realize total commerce success

     The Drum· 1 day ago

     From a marketing or advertising perspective, I think of commerce as the act of driving or...

10. • Small Business - The Roanoke-Chowan News-Herald | The Roanoke-Chowan News-Herald

      Roanoke-Chowan News-Herald· 7 days ago

      LONDON, May 22, 2024 (GLOBE NEWSWIRE) -- Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q1 2024 < ...