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Why Your Programmatic Strategy Needs Audio
AdWeek· 5 days agoThe programmatic market is growing tremendously, with over 90% of digital display forecast to be purchased programmatically in 2024 and programmatic ad ...
Shrinking budgets leave programmatic marketers with a raw deal
Digiday· 5 days agoClients being stingier with their budgets has ripple effects throughout programmatic marketing,...
How Misinformation Spreads? It's Funded By 'The Hellhole of Programmatic Advertising' - Slashdot
Slashdot· 3 days agoJournalist Steven Brill has written a new book called The Death of Truth. "How Social Media and the Internet Gave Snake Oil Salesmen and Demagogues the Weapons They Needed to Destroy Trust and ...
How Future Plans To Elevate Publisher-Provided Ad Tech | AdExchanger
AdExchanger· 1 day agoThe track record of publishers branching out into ad tech is mixed. Future believes its new...
You Think You Know How Misinformation Spreads? Welcome to the Hellhole of Programmatic Advertising
Wired News· 6 days agoTrevor will then go through a series of screens offering an array of choices for where, how, and...
Gizmodo Acquired by French Media Firm Keleops
AdWeek· 2 hours agoTechnology publisher Gizmodo was acquired Tuesday by French media company Keleops, according to its founder and CEO Jean-Guillaume Kleis. The entire Gizmodo staff will receive offer letters ...
Scope3 Tool Shows How Reducing Carbon Impacts Media Performance
AdWeek· 10 hours agoGreen adtech firm Scope3 launched a new dashboard, Media Reporting, to show how cutting carbon...
Exclusive: The Trade Desk Ranks the Top 100 Publishers
AdWeek· 6 days agoThe Trade Desk, the popular demand-side platform that marketers use to buy digital ads, published a list of the 100 most premium publishers across the open internet today. The list—which includes ...
Research Briefing: Publisher events and influencer partnerships offer key brand marketing...
Digiday· 6 days agoAlthough brands have used events to generate consumer interest in their products for years, publisher-hosted events are becoming a particularly useful brand marketing opportunity this year.
The Ad Market Is Not Ready for the Imminent Streaming Sports Boom
Variety· 6 days agoWith live sports content about to flood the pipelines, the infrastructure of the streaming advertising business may not be able to handle it. More and more major sports coverage will migrate ...
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