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Research Briefing: Despite challenges, marketers plan to increase programmatic spending in 2024
Digiday· 16 hours agoProgrammatic marketers are having a tough go of it. At the Digiday Programmatic Marketing Summit...
ITV transforming the streaming landscape with real-time ad delivery at scale
WFRV 5 Green Bay· 6 hours agoITV, the UK's largest commercial broadcaster, is using an API-driven first-party ad server developed by data and AI leader, SAS, to deliver personalized advertising to the ...
ITV Relies on SAS to Deliver Personalized Ads to 40M Users of ITVX
TV Tech· 4 hours agoCARY, N.C.—The UK's largest commercial broadcaster ITV has released new details on how it is using an API-driven first-party ad server developed by SAS, to deliver personalized advertising ...
Council Post: Are Native Ads Going To Be Ruling In Programmatic?
Forbes· 3 days agoRoman Vrublivskyi is the experienced CEO of SmartHub, a global ad tech company that provides white-label programmatic solutions. Seventy percent of users dislike mobile ads, and around 45% of ...
Netflix Reveals Big Jump In Advertising Viewers, Sending These Stocks Surging
Investor's Business Daily· 7 days agoThis summer, Magnite, Trade Desk and Alphabet's Google Display & Video 360 will join Microsoft as...
3 No-Brainer Stocks to Buy With $100 Right Now
Motley Fool via Yahoo Finance· 1 day agoAd-driven stocks tend to be excellent investments for patient investors. What makes PubMatic so attractive is that its stomping ground, digital ...
Here's Why OUTFRONT Media (OUT) is an Apt Portfolio Pick for Now
Zacks via Yahoo Finance· 6 days agoA diverse portfolio of advertising sites and strategic investments for a digital billboard portfolio...
Walmart ad sales pop as more brands buy into retail media
Marketing Dive via Yahoo Finance· 3 days agoInvestors did not ask about the acquisition’s impact on Walmart’s advertising plans. The retailer is...
Netflix to launch in-house adtech platform - Mobile Marketing Magazine
MobileMarketing· 6 days agoNetflix has announced plans to launch an in-house advertising technology platform by the end of next year. According to the streaming giant, the move will allow advertisers ...
Small Business - The Andalusia Star-News | The Andalusia Star-News
The Andalusia Star-News· 4 days agoLONDON, May 20, 2024 (GLOBE NEWSWIRE) -- Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q1 2024 Global Mobile Seller Trust Index, the comprehensive global seller quality
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