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How Misinformation Spreads? It's Funded By 'The Hellhole of Programmatic Advertising' - Slashdot
Slashdot· 6 days agoAn excerpt published by Wired points out that last year around the world, $300 billion was spent on "programmatic advertising", and $130 billion was spent in the United States ...
Companies inadvertently fund online misinformation despite consumer backlash - Nature
Nature· 3 days agoTo do so, platforms run online auctions to algorithmically distribute advertising across websites, known as ‘programmatic advertising’. For example, Google ...
WARC: Retail media’s meteoric growth to cool down in ‘25
Marketing Dive via Yahoo Finance· 2 days agoRetail media networks rose to prominence thanks to sponsored search and display placements appearing...
Knorex Unveils Refreshed Brand Identity, Reinforcing AI-Driven Digital Marketing Solutions
Digital Journal· 2 days agoThe Company's flagship cloud platform, Knorex XPO, is an AI-driven advertising management and execution (AMX) platform enabling marketers to connect in real-time with their ...
NinaData Announces Registration to IAB Europe's Transparency and Consent Framework
Digital Journal· 2 days agoSemantic Targeting: Deconstructs web page meaning at the word level to enhance performance against display ad inventory based on various factors, including sentiment and emotional ...
Digital OOH's growth has media agencies make more use of its data and measurement options
Digiday· 2 days agoWith experimentation in digital and immersive displays to live feeds, agencies and clients are able...
AdLib Media Group and Airtory Partner to Streamline Rich Media and CTV Ad Creation for Agencies and...
PRWeb· 3 days agoThis partnership allows AdLib's clients to convert social media content into dynamic ads, enhancing ad efficiency and performance across multiple formats, including CTV, video, display ...
'Almost a Slap in the Face': Publishers Vexed by The Trade Desk’s Narrow Premium List
AdWeek· 2 days agoUnsurprisingly, The Trade Desk got its wish when it welcomed a little debate after releasing a list of top premium publishers last week. Publisher critiques range from the demand-side platform ...
Harmonizing AI: Ensuring Transparency And Control In A Performance-Driven World | AdExchanger
AdExchanger· 4 days agoIn today’s evolving digital landscape, the absence of third-party cookies presents new...
Scope3 Tool Shows How Reducing Carbon Impacts Media Performance
AdWeek· 4 days agoThe Media Reporting dashboard includes a simulator that forecasts how removing particularly...
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