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Research Briefing: Despite challenges, marketers plan to increase programmatic spending in 2024
Digiday· 1 day agoProgrammatic marketers are having a tough go of it. At the Digiday Programmatic Marketing Summit...
ITV Relies on SAS to Deliver Personalized Ads to 40M Users of ITVX
TV Technology via Yahoo News· 18 hours agoOne of the biggest advancements on the horizon for ITV is addressable linear advertising. Ads...
Council Post: Are Native Ads Going To Be Ruling In Programmatic?
Forbes· 3 days agoRoman Vrublivskyi is the experienced CEO of SmartHub, a global ad tech company that provides white-label programmatic solutions. Seventy percent of users dislike mobile ads, and around 45% of ...
Here's Why OUTFRONT Media (OUT) is an Apt Portfolio Pick for Now
Zacks via Yahoo Finance· 7 days agoA diverse portfolio of advertising sites and strategic investments for a digital billboard portfolio...
Walmart ad sales pop as more brands buy into retail media
Marketing Dive via Yahoo Finance· 4 days agoInvestors did not ask about the acquisition’s impact on Walmart’s advertising plans. The retailer is...
ITV transforming the streaming landscape with real-time ad delivery at scale
FOX 59 Indianapolis· 20 hours agoITV, the UK's largest commercial broadcaster, is using an API-driven first-party ad server developed by data and AI leader, SAS, to deliver personalized advertising to the ...
Everyone Offers Tomorrow’s Advertising Today (Upfronts)
Next TV via Yahoo News· 4 days ago“Bringing our ad tech in-house will allow us to power the...made Netflix the leader in streaming...
Small Business - The Andalusia Star-News | The Andalusia Star-News
The Andalusia Star-News· 4 days agoLONDON, May 20, 2024 (GLOBE NEWSWIRE) -- Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q1 2024 Global Mobile Seller Trust Index, the comprehensive global seller quality
Netflix to launch in-house adtech platform - Mobile Marketing Magazine
MobileMarketing· 7 days agoNetflix has announced plans to launch an in-house advertising technology platform by the end of next year. According to the streaming giant, the move will allow advertisers ...
3 No-Brainer Stocks to Buy With $100 Right Now
Motley Fool via Yahoo Finance· 2 days agoAd-driven stocks tend to be excellent investments for patient investors. What makes PubMatic so attractive is that its stomping ground, digital ...
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related to: programmatic display advertising