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Research Briefing: Despite challenges, marketers plan to increase programmatic spending in 2024
Digiday· 2 days agoProgrammatic marketers are having a tough go of it. At the Digiday Programmatic Marketing Summit...
Council Post: Are Native Ads Going To Be Ruling In Programmatic?
Forbes· 4 days agoRoman Vrublivskyi is the experienced CEO of SmartHub, a global ad tech company that provides white-label programmatic solutions. Seventy percent of users dislike mobile ads, and around 45% of ...
ITV transforming the streaming landscape with real-time ad delivery at scale
Loudoun Times-Mirror· 2 days agoITV, the UK's largest commercial broadcaster, is using an API-driven first-party ad server developed...
ITV Relies on SAS to Deliver Personalized Ads to 40M Users of ITVX
TV Technology via Yahoo News· 1 day agoOne of the biggest advancements on the horizon for ITV is addressable linear advertising. Ads...
Walmart ad sales pop as more brands buy into retail media
Marketing Dive via Yahoo Finance· 5 days agoInvestors did not ask about the acquisition’s impact on Walmart’s advertising plans. The retailer is...
Small Business - Shelby County Reporter | Shelby County Reporter
The Shelby County Reporter· 12 hours agoLONDON, May 24, 2024 (GLOBE NEWSWIRE) -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising</ ...
Small Business - The Andalusia Star-News | The Andalusia Star-News
The Andalusia Star-News· 5 days agoLONDON, May 20, 2024 (GLOBE NEWSWIRE) -- Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q1 2024 Global Mobile Seller Trust Index, the comprehensive global seller quality
Everyone Offers Tomorrow’s Advertising Today (Upfronts)
Next TV via Yahoo News· 5 days ago“Bringing our ad tech in-house will allow us to power the...made Netflix the leader in streaming...
3 No-Brainer Stocks to Buy With $100 Right Now
Motley Fool via Yahoo Finance· 3 days agoAd-driven stocks tend to be excellent investments for patient investors. What makes PubMatic so attractive is that its stomping ground, digital ...
Why Purina's premium brand sees eye-tracking as a viable replacement for third-party cookies
Digiday· 3 days agoDespite that, Lily’s Kitchen’s “first foray” into programmatic video presented a chance to pilot the...
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