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‘There’s a lack of trust’: Agency execs discuss AI, cookie burnout and inventory issues during the...
Digiday· 4 days agoAt the Digiday Programmatic Marketing Summit last week in Palm Springs, California, agency...
Why Exverus' head of strategy is marrying performance with brand in programmatic
Digiday· 4 days ago“Where the industry is going, what we’re seeing from all of our marketing clients is that they’re...
Council Post: Are Native Ads Going To Be Ruling In Programmatic?
Forbes· 3 days agoRoman Vrublivskyi is the experienced CEO of SmartHub, a global ad tech company that provides white-label programmatic solutions. Seventy percent of users dislike mobile ads, and around 45% of ...
How Digitas North America’s Leah Askew is looking to rein in the agency’s programmatic supply...
Digiday· 7 days agoInstead, the agency will set up deals with “each of our key [supply-side platforms] and starting to...
Why Purina's premium brand sees eye-tracking as a viable replacement for third-party cookies
Digiday· 2 days agoDespite that, Lily’s Kitchen’s “first foray” into programmatic video presented a chance to pilot the...
Small Business - Shelby County Reporter | Shelby County Reporter
The Shelby County Reporter· 1 day agoLONDON, May 22, 2024 (GLOBE NEWSWIRE) -- Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q1 2024 Global Desktop & Mobile Web Invalid Traffic Benchmark Report, analyzing
3 No-Brainer Stocks to Buy With $100 Right Now
Motley Fool via Yahoo Finance· 2 days agoOver the long run, Wall Street is a bona fide wealth-building machine. But when the lens is narrowed to just a few months or a couple of years, its...
CAE Appoints Nick Leontidis as COO, Restructures Defense Business
GovCon Wire· 2 days agoCanada-based flight training systems provider CAE (NYSE: CAE) has named Nick Leontidis, a 36-year...
Media Buying Briefing: How the upfront has changed over the last 30 years
Digiday· 4 days agoThere was no programmatic selling — it was all about relationships between the ad sales chiefs and...
Netflix Scores the NFL
Motley Fool via Yahoo Finance· 2 days agoWe know Christmas is a big day for streaming and the NFL, a lot of people are home, a lot of people are with their families. So let's break it down....
