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Study: Digital Media Ad Spend Grew 18% in Q1 '24
TV Tech· 10 hours agoNEW YORK—A new study from Guideline indicates that In Q1 2024, large US advertisers expanded their overall ad spend by 7% compared to the year prior and...
Media Buying Briefing: How the upfront has changed over the last 30 years
Digiday· 5 days agoThere was no programmatic selling — it was all about relationships between the ad sales chiefs and...
Why Exverus' head of strategy is marrying performance with brand in programmatic
Digiday· 5 days agoNow, Exervus is tasked with marrying the two to show clients that the proof is in the pudding. “What...
Netflix Will Wean Itself Off Microsoft's Adtech By 2025
AdWeek· 1 day agoBrands who want to buy ads from Netflix directly will have to use Netflix’s tech, the source...
PubMatic and Klarna Partner for Programmatic Advertising, Increasing Engagement Rates
WWD via Yahoo Finance· 2 days agoProgrammatic advertising is an automated process involving the buying and selling of digital ads....
Indie DSP Programmatic Ad Deals Climb 24%
MediaPost· 3 days agoFreeWheel defines "independent" as ad buys from agencies and buying entities not owned by a holding company. For full-year 2023, FreeWheel says, 76% were "non-guaranteed" with 24% "guaranteed."
‘There’s a lack of trust’: Agency execs discuss AI, cookie burnout and inventory issues during the...
Digiday· 5 days agoAt the Digiday Programmatic Marketing Summit last week in Palm Springs, California, agency...
Council Post: Building The Right Team For Amazon Success: Agency Vs. In-House Management
Forbes· 4 days agoLaura Meyer is the founder and CEO of Envision Horizons, an Amazon Solutions company specializing in...
Walmart ad sales pop as more brands buy into retail media
Marketing Dive via Yahoo Finance· 5 days agoRetail media growth has been fueled by a demand for alternatives to third-party cookies and also...
Council Post: 4 Keys To Amplifying Cultural Relevance
Forbes· 3 days agoSanthi Suryanarayanan Ramesh is Global C-Suite Executive, Board Advisor, and named one of Forbes...