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Onetag launches the industry’s first AI co-pilot for programmatic media curation - Mobile Marketing...
MobileMarketing· 5 days agoOpenVerified is the best approach for open auction buying and provides a unique sell-side algorithmical approach at DSP seat level. A set of optimisation levers enable maximum ...
Navigating the New CTV Ad Landscape (Viewpoint)
Next TV via Yahoo Finance· 7 days agoIn the “early days” of this fast-growing medium (i.e., just a few years ago), most marketers bought CTV in the same way as traditional TV — through...
Roku Shifts Its Approach and Opens Up Data to the Programmatic Ecosystem
AdWeek· 5 days agoRoku today is letting partners across the programmatic ecosystem buy using Roku Exchange, a suite of...
Advertisers can now buy media on the Uber Rides app via their favorite DSP
The Drum· 5 days agoTo bring programmatic buying to life within Uber Rides, the ride-hailing company is working with...
Media Curation Platform Is Launched By Onetag
MediaPost· 4 days agoOnetag, a programmatic advertising platform, has launched a media curation capability with an AI co-pilot feature for use by DSPs and curation partners. The new Smart Curation platform is designed ...
Roku Unveils TV Streaming Ad Solution
TV Technology via Yahoo News· 4 days agoCombining Roku’s advertising supply with identity data and AI-driven optimization gives advertisers the ability to maximize the performance of their...
GPT-Based Targeting Tool Offered To Programmatic Ad Buyers
MediaPost· 5 days agoPubMatic and Cognitive partner on a capability that they say can grasp nuance.
This Is Yahoo’s More Transparent Answer to Set-It-and-Forget-It Tools: Blueprint Performance
AdWeek· 7 days agoYahoo is releasing Blueprint Performance, its answer to artificial-intelligence-powered media buying tools like Google Performance Max and Meta Advantage+. This is the latest ...
Joint Industry Committee Adds Set-Maker Samsung to Measurement Lineup
Next TV via Yahoo Finance· 4 days agoThe JIC is an important industry effort to help drive more collaboration and innovation across...
Utiq and Equativ Unlock Authentic Audiences Through Programmatic Curation - Mobile Marketing...
MobileMarketing· 7 days agoUtiq, the European AdTech company with a unique Telco-powered first party identifier, that harnesses Authentic Consent to enable responsible digital marketing, is today announcing the integration ...
