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Amos' Viewpoint: Processes should be put in place to address digital ad fraud - Pittsburgh Business...
The Business Journals· 22 hours agoDigital advertising is a hugely popular part of marketing campaigns. Programmatic advertising is a...
Can You Say ‘Score?’ Disney Expands ‘Magic Words’ to Sports
Next TV via Yahoo News· 1 day agoGlobal Ad Sales president Rita Ferro said at CES. “Now imagine you’re a brand running across our...
Comcast’s FreeWheel Unveils New Live Events Tool Ahead of Paris Olympics
The Hollywood Reporter· 5 days agoFreeWheel, Comcast’s advertising management platform that enables clients to manage and monetize...
Amazon Ads Debuts Ad-Targeting Solution Using AI, First-Party Data At Cannes
MediaPost· 4 days agoThe technology, publicly debuted at Cannes Lions Festival of Creativity, uses artificial intelligence (AI) to analyze billions of browsing, buying, and streaming signals tied ...
FreeWheel Unveils New Suite of Live Product Capabilities to Better Enable Programmatic Transactions...
Morningstar· 5 days agoFreeWheel also releases report on trends, best practices, and programmatic opportunities for advertisers across the growing array of live events moving to streaming platforms. FreeWheel, a global ...
Charter Communications (CHTR) Expands Partnership With Magnite
Zacks via Yahoo Finance· 3 days agoCharter Communications' (CHTR) Spectrum expands its partnership with Magnite to enhance programmatic...
SiriusXM (SIRI) Embraces Unified ID 2.0 for Audio Advertising
Zacks via Yahoo Finance· 4 days agoSirius XM's (SIRI) advertising arm, Sirius XM Media, announces its partnership with The Trade Desk...
Mobile app advertising: How machine learning turns data into customers
The Drum· 2 days agoIn this Q&A, Andry Supian, head of product at Liftoff, explains the challenges surrounding the...
DoubleVerify Wants to Teach the Industry About MFA
AdWeek· 4 days agoAfter being accused of not catching that marketers were buying ads on an MFA site thinking that it was Forbes in April (Slivjanovski said DV did identify the site as a low-severity ...
Analysts Set Roku, Inc. (NASDAQ:ROKU) PT at $82.50
ETF DAILY NEWS· 7 days agoShares of Roku, Inc. (NASDAQ:ROKU – Get Free Report) have received an average rating of “Hold” from the twenty-two analysts that are currently covering...
