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Comcast’s FreeWheel Unveils New Live Events Tool Ahead of Paris Olympics
The Hollywood Reporter· 5 days agoFreeWheel, Comcast’s advertising management platform that enables clients to manage and monetize...
Can You Say ‘Score?’ Disney Expands ‘Magic Words’ to Sports
Next TV via Yahoo News· 2 days agoGlobal Ad Sales president Rita Ferro said at CES. “Now imagine you’re a brand running across our...
Amos' Viewpoint: Processes should be put in place to address digital ad fraud - Pittsburgh Business...
The Business Journals· 2 days agoDigital advertising is a hugely popular part of marketing campaigns. Programmatic advertising is a...
FreeWheel Unveils New Suite of Live Product Capabilities to Better Enable Programmatic Transactions...
Morningstar· 5 days agoFreeWheel also releases report on trends, best practices, and programmatic opportunities for advertisers across the growing array of live events moving to streaming platforms. FreeWheel, a global ...
Charter Communications (CHTR) Expands Partnership With Magnite
Zacks via Yahoo Finance· 4 days agoCharter Communications' (CHTR) Spectrum expands its partnership with Magnite to enhance programmatic...
Amazon Ads Debuts Ad-Targeting Solution Using AI, First-Party Data At Cannes
MediaPost· 5 days agoThe technology, publicly debuted at Cannes Lions Festival of Creativity, uses artificial intelligence (AI) to analyze billions of browsing, buying, and streaming signals tied ...
SiriusXM (SIRI) Embraces Unified ID 2.0 for Audio Advertising
Zacks· 5 days agoSirius XM's (SIRI) advertising arm, Sirius XM Media, announces its partnership with The Trade Desk...
DoubleVerify Wants to Teach the Industry About MFA
AdWeek· 5 days agoAfter being accused of not catching that marketers were buying ads on an MFA site thinking that it was Forbes in April (Slivjanovski said DV did identify the site as a low-severity ...
Mobile app advertising: How machine learning turns data into customers
The Drum· 3 days agoIn this Q&A, Andry Supian, head of product at Liftoff, explains the challenges surrounding the...
Following Blocklist Backlash, Good-Loop's Carbon Reduction Tool Is Free for Publishers
AdWeek· 6 days agoTech vendor Good-Loop—with a mantra of building ad solutions that have a more positive impact on the...