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Newfronts: The Big Questions Ahead of Amazon, Snap and Roku Pitches to Ad Buyers
The Hollywood Reporter via Yahoo News· 1 year agoAmid an advertising downturn, media planners will be making their more selective bets after...
In First NewFronts Pitch Since His Jump From Fox, Roku Media President Charlie Collier Welcomes...
Deadline via Yahoo News· 1 year agoCharlie Collier, who segued last fall from lengthy exec stints at Fox Corp. and AMC Networks to a...
Roku touts its new ad products, including an AI that matches campaigns to TV moments
TechCrunch· 1 year agoIn Roku's recent quarter, the company posted better-than-expected revenue of $741 million, but...
Roku Teams With NBCUniversal For Olympics Streaming Hub, Sets Measurement And Ad Pacts With iSpot...
Deadline via Yahoo News· 1 month agoRoku had a busy Tuesday leading up to its annual NewFronts presentation for advertisers, announcing...
Roku, Samsung, Vizio, TikTok, Meta To Present at NewFronts
Next TV via Yahoo News· 2 months agoIAB NewFronts logo 2024. A number of top streaming companies will present at this year’s NewFronts,...
Roku Leans Into Unscripted Amid Writers Strike: Renews ‘Great American Baking Show,’ Orders Charlie...
Variety via Yahoo News· 1 year agoRoku is reinvesting in — and bulking up — its originals lineup, announcing a new season of “The...
Roku Bolsters 2023-24 Slate With Content From Charlie Puth, Reese Witherspoon, Zoe Saldaña, Jessica...
Deadline via Yahoo News· 1 year agoRoku is expanding its 2023-2024 slate with new series from Charlie Puth, Reese Witherspoon, Zoe...
Roku Makes Data Available to Buyers Using The Trade Desk (NewFronts)
Next TV via Yahoo News· 1 month agoRoku The Trade Desk. Roku said it made a deal to provide customers of The Trade Desk with data from...
Roku City Aims to Annex Times Square in Bid to Woo Ad Dollars
Variety via Yahoo News· 1 year agoRoku City wants to colonize Times Square. The purple-hued metropolis, the backdrop of the popular...
iSpot Named Preferred Measurement Firm by Roku (NewFronts)
Next TV via Yahoo News· 1 month agoISpot.tv logo. iSpot was named a preferred third-party measurement partner for Roku, providing...