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- Samba TV Measuring Effect of Facebook, Instagram Campaigns on TV Viewing
  Next TV via Yahoo News· 2 months ago
  Meta. Samba TV said its measurement tools have been integrated into Meta systems, enabling media...
- Samba TV Offloads Media Sales Assets To UK-Based Programmatic Firm MiQ, Tightens Focus On Data And...
  Deadline via Yahoo News· 1 year ago
  Data and measurement firm Samba TV is offloading its media sales business to UK firm MiQ in order to...
- Samba TV Unveils Real-Time Ad Targeting for Political Advertisers
  TV Technology via Yahoo News· 2 months ago
  Pixabay. SAN FRANCISCO—Samba TV has unveiled a new solution that it says will help political...
- How Linear TV Lost Its 'Bump' in the Second Half of 2023 ... and Other Delights From Samba TV's...
  Next TV via Yahoo News· 4 months ago
  Samba TV. Having seen firsthand how the research sausage gets made, Next TV has a lot of respect for...
- Equativ Integrates Samba TV Data Into Ad-Buying Platform
  Next TV via Yahoo News· 4 months ago
  Equativ Samba TV. Equativ said it has integrated audience data from Samba TV into its ad-buying...
- Take-Two Interactive CEO Says Acquiring Zynga Created a Broad-Appeal IP ‘Powerhouse’ (Video)
  The Wrap via Yahoo News· 2 years ago
  As the leader of Take-Two Interactive, Strauss Zelnick is on a mission to help the gaming company...
- StackAdapt Adopts Data From Samba TV for Programmatic Campaigns
  Next TV via Yahoo News· 2 weeks ago
  StackAdapt Programmatic. StackAdapt said it made a deal to integrate data from Samba TV into its...
- Super Bowl Audience Grows 6% To 39 Million Households: Samba TV
  Next TV via Yahoo News· 4 months ago
  Super Bowl Patrick Mahomes. Viewership of of Super Bowl LVIII rose 6% to 39 million U.S. households...
- Streaming Analytics: Samba TV CEO and Co-Founder Ashwin Navin, Live from NYSE
  IPO-Edge.com via Yahoo Finance· 4 months ago
  IPO Edge hosted a fireside chat from the floor of the New York Stock Exchange with Ashwin Navin,...
- Snap names Samba TV measurement partner in pitch to entertainment advertisers
  Marketing Dive via Yahoo Finance· 5 months ago
  Dive Brief: Snap has named data and measurement provider Samba TV as a preferred measurement partner...