Search results
What is SEM – Search Engine Marketing?
Search Engine Land· 1 year agoSearch marketing combines SEO and PPC to create a holistic internet marketing strategy. But is today's SEM really just PPC? Read on. The post What is SEM...
10 SEO challenges faced by fast-growing SaaS companies
Search Engine Land· 1 year agoWhen done right, SEO efforts can reduce SaaS customer acquisition costs and maximize marketing ROI...
Why is content marketing important? 9 reasons to use content
Search Engine Land· 2 years agoLearn the top reasons why content marketing should be part of every business’s growth strategy in...
The SEO hierarchy of needs for local businesses on a budget
Search Engine Land· 1 year agoFocus on the local SEO hierarchy of needs, and get the right foundations in place for a chance to...
What is evergreen content and why it’s important for SEO
Search Engine Land· 1 year agoHere's why creating evergreen pieces, not just trends-focused or timely ones, is key for a winning...
How to use Audience manager for better insights and optimization
Search Engine Land· 2 years agoLearn the new role and definitions of audiences in Google Ads and how you can use Audience Manager...
SEO is marketing
Search Engine Land· 2 years agoSEO should be solidly considered a marketing function. That's because SEO is, perhaps, the best form of marketing available. The post SEO is marketing appeared first on Search Engine Land.
How to optimize for entities
Search Engine Land· 1 year agoOptimizing for entities will help your content perform better in search engines. Learn how to get started. The post How to optimize for entities appeared...
This day in search marketing history: February 4
Search Engine Land· 1 year agoMicroHoo Day 4, plus: Google expands phrase match, Google Adds JSON-LD support, reconsideration requests and more. The post This day in search marketing history: February 4 appeared first on Search Engine Land.
Quality score in paid search: Vanity or valuable?
Search Engine Land· 1 year agoWhile quality score is not the be-all and end-all of PPC, search marketers can still use it for optimizing campaigns. Here's how. The post Quality score...
