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DanAds and Brand Metrics join forces to transform advertising with advanced brand lift insights -...
MobileMarketing· 7 days agoDanAds, a global leader in advertising technology and a leading white-label self-serve platform provider for over 40 publishers and brands ...
ANA bows new cross-media measurement unit, Aquila
Marketing Dive via Yahoo Finance· 13 hours agoDas is also the marketer chair of the founder’s coalition of the CMM initiative. According to MediaPost, Aquila will be established as a for-profit...
Inside CVS’s retail media ad deal with The Trade Desk
Ad Age· 3 days agoThe “transparency” is about showing advertisers “the costs associated with buying our media,” Dhariwal said. The self-serve option also is a typical evolution ...
Potential VP pick Sen. J.D. Vance once liked tweets harshly critical of Trump
CNN via Yahoo News· 4 days agoRepublican Ohio Sen. J.D. Vance, a leading candidate to be Donald Trump’s vice president, liked...
Killed by Google in 2021, Discord's most popular music bot is back from the dead
PC Gamer via Yahoo News· 6 days ago"Rythm is for groups," a popup told me as I grew self-conscious of the fact that I was alone in a...
Local Advertisers Allocate More Ad Dollars With Connected TV
Forbes· 7 days agoThis includes precise targeting, customized and personalized messaging, interactive capabilities, measurable return on advertiser investment, and the ability to calculate the performance of ...
Exploring the dating app challenges Black women face
Rolling Out· 5 days agoWhile Hinge, the dating app that's "designed to be deleted," aims to help users find meaningful connections, Black women are voicing concerns...
Rosen hits Brown on abortion in new Nevada Senate ad
The Hill via Yahoo News· 5 days agoSen. Jacky Rosen (D-Nev.) took a swipe at Republican Senate candidate Sam Brown for his stance on abortion, arguing in a new campaign ad the retired Army...
Walmart is winning over investors, but its growth story relies on three key e-commerce initiatives
Yahoo Finance via AOL· 6 days agoThe platform also offers other ads (think banners in product pages), offsite ads (like on TikTok...
ANA Spins Off Cross Media Initiative As For-Profit, Wants It To Fly Like An Eagle
MediaPost· 6 days agoTwo years after embarking on an ambitious plan to develop a next generation measurement system enabling advertisers to control the reach and frequency of their ads across linear and nonlinear ...
