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    • Sephora Tweens Are Nothing New

      Sephora Tweens Are Nothing New

      Allure via Yahoo News· 4 days ago

      Parents can teach kids the rules of exploring a space like Sephora with respect. Beauty influencers and dermatologists on social media could understand...

    • Inside Sephora’s Niche Fragrance Strategy

      Inside Sephora’s Niche Fragrance Strategy

      The Business of Fashion· 5 days ago

      When Europerfumes founder Vicken Arslanian purchased the shuttered fragrance brand Commodity in 2019, he didn’t have much of a plan on how to revive the...

    • Welcome to Generation Beauty

      Welcome to Generation Beauty

      Allure via Yahoo News· 4 days ago

      So, over the course of about six weeks—in lockstep with their parents—Allure followed the beauty lives of seven tweens ranging in age from 10 to 13. Who...

    • Instacart rolls out Sally Beauty partnership

      Instacart rolls out Sally Beauty partnership

      Supermarket News· 5 days ago

      Instacart said it has expanded its partnership with Sally Beauty Supply stores nationwide to offer same-day delivery of the retailer’s assortment of...