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Social Media Physician Endorsements Raise Prickly Ethical Questions
MedPage Today· 1 day agoIn 2022, 28 U.S. physicians endorsing drugs or devices on X (previously Twitter) made nearly $1.5...
Build Customer Loyalty and Trust With This Unique Marketing Strategy | Entrepreneur
Entrpreneur· 16 hours agoA new trend in the B2B SaaS sector has started to challenge traditional corporate marketing...
Council Post: The Importance Of Trend-Spotting In Influencer Marketing
Forbes· 1 day agoChristoph Kastenholz is CEO & Co-Founder of Pulse Advertising, a market leading influencer marketing...
3 Airline Tips for Hotel Groups to achieve Soaring Success | By Fausto Marques
Hospitality Net· 2 hours agoThe hospitality sector is no exception, with hotel groups seeking new ways to enhance customer...
Council Post: Creating An Effective Growth Strategy For Your Startup
Forbes· 1 day agoTrevor Henson, Chief Marketing Officer at Beach Front Property Management, specializes in property...
5 real-world examples of omnichannel marketing | TechTarget
SearchSecurity.com· 3 days agoMarketers can best accomplish this goal with an omnichannel marketing strategy -- an approach to provide consistent branding and messaging to a desired ...
What Gen Z blocking TikTok creators means for influencer marketing strategies
Ad Age· 7 days agoInfluencer marketing has become increasingly perilous for brands to navigate since the outbreak of the Israel-Hamas war, particularly for those insistent on only partnering ...
In Their “Deinfluencing” Era: Gen Zs Becoming More Skeptical of Influencers and Sustainability...
Marketing Dive· 2 days agoRival Technologies and Reach3 Insights, the world leaders in conversational research and insight communities, today released a new report revealing Gen Z’s attitudes on social
Flagship Content: Playing the Long Game in Hospitality Tech Marketing | By Daniel E. Craig
Hospitality Net· 4 days agoHospitality technology marketers often get so caught up in day-to-day tasks they lose sight of long-term strategy. While likes from social media posts may ...
As X's turbulence continues, can alternative social platforms catch marketers' attention?
Digiday· 2 days agoBack then, marketers weren’t sold, saying that no other platform could recreate the monoculture...
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