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    • WTF is ID spoofing?

      Digiday· 6 days ago

      ID spoofing is when an ad exchange or an ad inventory seller swaps the user ID targeted by the buy side in the DSP to a different ID ...

    • Lawmakers Advance Sweeping Nationwide Privacy Bill

      MediaPost· 5 days ago

      Lawmakers on a House subcommittee on Thursday advanced a draft privacy bill that would impose sweeping nationwide restrictions on companies' ability to collect and use data. The American Privacy ...