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Cookie shop owner calls out ‘beginner’ influencers asking for free products: ‘I see you don’t follow...
NBC Universal via AOL· 8 hours ago“This is fraud,” Maffei adds. “We’re a small business. I just feel bad for people who are being...
Key metrics for evaluating influencer marketing campaigns in Saudi Arabia
Gulf Business· 4 days agoWith a large and active social media user base, KSA offers great potential for influencer...
As indie influencer shop Ykone enters the UK, can it take on the networks?
The Drum· 2 days agoClearly, some influencer shops are enjoying their independence. You can count in that number agencies like Ykone, the French-founded influencer
How influencer agencies vet and navigate past fake influencers and followers
Digiday· 2 days agoIn 2021, 49% of all Instagram influencers worldwide had used fake followers at some point, per analytics platform HypeAuditor. More than anything, agencies say it is important ...
Forbes Launches First Creator Upfront With Walmart
AdWeek· 2 days agoThe two-day event will give 20 to 25 creators an opportunity to pitch marketers and agency executives on their value as potential brand partners, according to Forbes assistant ...
Melbourne Social Co Wins 'Best TikTok Account
Digital Journal· 11 hours agoWe look forward to continuing to push the boundaries of what social media marketing can achieve," said Shelley Friesen, Founder & Director... Co As Melbourne's premier independent ...
The Drum Awards for Marketing EMEA 2024 winners revealed
The Drum· 8 hours agoA World Mental Health Day campaign from Norwich City Football Club scoops the Grand Prix while Dark...
A popular instant noodle brand just executed a first-of-its-kind product recall because it was found...
Fortune via Yahoo Finance· 11 hours agoTwo sets went to Samyang’s product development and marketing teams respectively. And the last one...
Rocket Companies Picks Mirimar as Creative Agency of Record
AdWeek· 16 hours agoRocket Companies has chosen Mirimar as its creative agency of record as it moves forward with an...
Creative 100: Agency Creative Leaders
AdWeek· 19 hours agoBuilding an agency: Avinash Baliga joined Tombras from Maximum Effort, where he worked on campaigns for Mint Mobile, Weight Watchers, Bolt Financial and...
