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As indie influencer shop Ykone enters the UK, can it take on the networks?
The Drum· 1 day agoClearly, some influencer shops are enjoying their independence. You can count in that number agencies like Ykone, the French-founded influencer
Creative 100: Agency Creative Leaders
AdWeek· 4 hours agoBuilding an agency: Avinash Baliga joined Tombras from Maximum Effort, where he worked on campaigns for Mint Mobile, Weight Watchers, Bolt Financial and...
How influencer agencies vet and navigate past fake influencers and followers
Digiday· 1 day agoIn 2021, 49% of all Instagram influencers worldwide had used fake followers at some point, per analytics platform HypeAuditor. More than anything, agencies say it is important ...
Key metrics for evaluating influencer marketing campaigns in Saudi Arabia
Gulf Business· 3 days agoWith a large and active social media user base, KSA offers great potential for influencer...
Forbes Launches First Creator Upfront With Walmart
AdWeek· 21 hours agoThe two-day event will give 20 to 25 creators an opportunity to pitch marketers and agency executives on their value as potential brand partners, according to Forbes assistant ...
FORTUNE Marketing Secures 'Best Multilingual Influencer Content Strategy' at the Netty Awards
Digital Journal· 7 days agoFor more information, visit https://fortunemarketing.com . About the...Awards celebrate achievements in Design, Social Media, Influencers & Creators, Web, Advertising & PR ...
Council Post: 15 Aspects Of Marketing New Business Owners Put Too Much Focus On
Forbes· 9 hours agoAs a new business owner, it’s easy to get excited about every aspect of running your business....
How BodyArmor’s CMO is playing catch-up in the crowded hydration market
Marketing Dive via Yahoo Finance· 1 day agoSoccer and a range of publishers and influencers. “One of the biggest challenges that I had when I...
Puma Reveals a Star-Studded Ad Featuring Memphis Depay, Antoine Griezmann and Others Dedicated to...
Footwear News via Yahoo Sports· 19 hours agoOur efforts will specifically emphasize social media, leveraging our team of ambassadors and ...
Hollywood Marketing Guru Fuels Controversy by Telling Staffers to Refrain From Working With Anyone...
Variety via Yahoo News· 7 days agoA prominent Hollywood marketing and branding guru has raised eyebrows by telling staffers that they...
