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Marketers Need to Differentiate Loyalty vs. Preference Goals
AdWeek· 12 hours agoPreference, in essence, is a function of value, availability and access—a delicate balance between what consumers give up and what they receive, coupled with the brand’s inventory and reach.
The End of the Cookie Doesn’t Mean the Death of Effective Advertising
AdWeek· 4 days agoWith the end of the cookie upon us (no matter how many delays Google announces), marketers plotting their way forward fall into one of two camps: planners or procrastinators ...
Bettors Say Wagering Enhances EURO 2024 Experience, Survey Finds
Covers.com· 13 hours agoThis is the first time Germany has staged the EURO since reunification of the country, with the 1988...
What to do if you lose your SEO job: The emergency handbook
Search Engine Land· 2 days agoBusiness email address Subscribe Processing... To freelance or not to freelance? Freelancing...t be...
Council Post: How Fractional Talent Can Impact Startup Marketing Teams
Forbes· 4 days agoBrian Dema is the founder of the Department of Growth, which leads marketing and sales for startups and venture capital firms. For startups with small teams and short runways, this problem can ...
Can Apple Intelligence Help Turn The Whisper Of Voice Commerce Into A Roar?
Forbes· 23 hours agoVoice commerce was going to be the Next Big Thing. Right from the very beginning the promise of...
Throne Sport Coffee’s CEO saw an opening for an RTD coffee with less sugar
Food Dive via Yahoo Finance· 5 days agoBeverage industry veteran Mike Fedele enlisted NFL star Patrick Mahomes to launch a caffeinated...
Creative 100: Honoring the Most Innovative Talent Across Advertising, TV, Visual Art and More
AdWeek· 2 days agoADWEEK’s annual Creative 100 list honors the most innovative and inspiring creative talent across advertising, marketing, social media, TV and streaming, filmmaking, visual art, and more. Summing ...
Can AI Replace Humans for Market Research? This Firm Is Doing It
AdWeek· 5 days agoMany chief marketing officers want their market research to possess more of these three qualities: Faster, cheaper, better. Assembling focus groups takes time. “You have to make a decision by ...
How this California English teacher pivoted to co-founding ThinkNow, an $8M market research company
NBC Los Angeles· 4 days agoWhen Mario Carrasco was a high school English teacher, he never thought a career change would wind...