Search results
Google Ads broad match: What the data reveals for PPC marketers
Search Engine Land· 10 months agoEmbrace the potential of broad match while avoiding common pitfalls. Here's how to use it wisely to...
5 tips for effective PPC bidding on a budget
Search Engine Land· 11 months agoLooking to maximize your ROI and drive growth with PPC on a limited budget? Learn how to make the most of your ad spend with these tips. The post 5 tips...
4 new rules for PPC ad creative
Search Engine Land· 1 year agoAside from audience targeting and bid optimization, here's how advertisers can leverage machine learning to enhance the creative process. The post 4 new...
Your guide to Google Ads keyword terminology
Search Engine Land· 1 year agoImprove your PPC targeting strategy by understanding the differences in keyword terminology and match type functionality. The post Your guide to Google...
Why strong Google Ads creative is THE priority for advertisers
Search Engine Land· 11 months agoLearn why and how you should hone in on PPC ad creative to drive better results in Google Ads. The...
What is quality score and how to use it in PPC
Search Engine Land· 1 year agoLearn the three factors used to calculate quality score in Google Ads and how they impact overall campaign and account success. The post What is quality...
What is SEM – Search Engine Marketing?
Search Engine Land· 1 year agoSearch marketing combines SEO and PPC to create a holistic internet marketing strategy. But is today's SEM really just PPC? Read on. The post What is SEM...
How to get the most out of PPC for your SaaS brand
Search Engine Land· 11 months agoThese five PPC tactics can help you cut through the noise, increase brand awareness and attract new customers in a competitive SaaS market. The post How...
11 free tools for PPC campaign management
Search Engine Land· 9 months agoThese tools can help you analyze PPC competitors, track search trends or design ad creative – all without spending a dime. The post 11 free tools for PPC...
PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more
Search Engine Land· 1 year agoIf you thought it was going to be a dull year, you were wrong. Here’s a look at the most significant...
