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1. • 

     How Under Armour’s Flow Technology Is Improving Stephen Curry’s Performance On The Court

     AfroTech via Yahoo Finance· 1 year ago

     The style and construction of shoes are certainly important, but technology also plays a major role....

2. • 

     How Stephen Curry’s Daughter Riley Played A Role In His Lucrative Endorsement Deal With Under Armour

     AfroTech via Yahoo Finance· 9 months ago

     Stephen Curry can thank his daughter Riley for his choice to do business with Under Armour. The...

3. • 

     Under Armour Names Steph Curry President of Curry Brand

     WWD via Yahoo News· 1 year ago

     Stephen Curry and Under Armour are deepening their relationship. Ten years after the NBA star and...

4. • 

     How Curry Brand Is Using Under Armour’s Top Technology to Break Into the Retro Sneaker Business

     Footwear News via Yahoo News· 2 years ago

     "Being able to go back and take the good, leave the bad, update some things and add Flow technology...

5. • 

     Stephen Curry Set To 'Potentially' Lock In A $1B Lifetime Contract With Under Armour, Report Says

     AfroTech via Yahoo News· 2 years ago

     Creating deep ties with Under Armour is paying off for Stephen Curry, literally. 2013 Shoe Deal As...

6. • 

     Inside Under Armour’s Plan To Make The Next Viral Sneaker

     Footwear News via Yahoo News· 4 months ago

     Kevin Plank believes Under Armour has what it takes to make another hit shoe. “Everybody’s walking...

7. • 

     Curry Brand Signs NBA Star De’Aaron Fox — and He Will Get a Signature Shoe

     Footwear News via Yahoo News· 8 months ago

     Curry Brand, the Under Armour-backed label of Steph Curry, has signed its first signature athlete....

8. • 

     Under Armour and Nike Trade Shots in Epic Steph Curry-Sabrina Ionescu Three-Point Contest

     Footwear News via Yahoo News· 4 months ago

     All products and services featured are independently chosen by editors. However, Footwear News may...

9. • 

     Steph Curry will only wear shoes that are loud

     INSIDER via Yahoo News· 1 year ago

     Steph CurryEzra Shaw/Getty Images Steph Curry has an unusual demand for Under Armour when they are making him shoes — they must be loud. Curry's shoes...

10. • 

      Stephen Curry Makes Big Splash in Pink Curry 11 GD Sneakers at Warriors-Knicks Game

      Footwear News via Yahoo News· 3 months ago

      Stephen Curry‘s talent always makes him stand out on the court, but so does his shoe game. The...