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Instacart ads on YouTube now clickable
Supermarket News· 60 minutes agoCPG companies can now convert consumers on YouTube through new clickable ads that enable them to purchase products for delivery via Instacart through a...
Instacart plugs retail media data into YouTube Shopping ads to fuel offsite growth
Marketing Dive via Yahoo Finance· 14 hours agoMiller views the MRC stamp of approval as an advantage in a retail media landscape that has faced...
Brands Can Now Buy Shoppable Instacart Ads on YouTube
AdWeek· 10 hours agoGrocery delivery platform Instacart is expanding its partnership with Google to offer shoppable ads...
Disney deepens CTV strategy with new shoppable formats, ‘advergaming’
Marketing Dive via Yahoo Finance· 3 days agoThe commerce-oriented ad formats are available on properties including Disney+ and Disney...
Why video is key to building brand identity and engagement
Search Engine Land· 3 days agoIf you believe in your brand, using video is a must. If you’re unsure about video, consider that...
Uber expands Journey Ads to programmatic buyers across Rides app
Marketing Dive via Yahoo Finance· 4 days agoThe expansion allows programmatic clients to purchase display and video ads on the app and target...
Roku Unveils TV Streaming Ad Solution
TV Technology via Yahoo News· 5 days ago“Engagement on the Roku platform represents around 50 percent of all time spent watching TV streaming in the U.S. Democratizing access to Roku Media,...
Advertisers can now buy media on the Uber Rides app via their favorite DSP
The Drum· 6 days agoTo bring programmatic buying to life within Uber Rides, the ride-hailing company is working with...
ROKU Launches New Advertising Solution to Aid Platform Revenues
Zacks via Yahoo Finance· 4 days agoThe Zacks Consensus Estimate for ... Exchange functions as a central hub for supply integrations,...
Google launches Google TV advertising network
Search Engine Land· 6 days agoWhy we care. Google TV network is a rapidly scaling connected TV audience for advertisers through Google’s advanced ad tech, premium inventory and...
