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Incrementality testing in advertising: Who are the winners and losers?
Search Engine Land· 3 hours agoLet’s peel back the curtain. Winners of incrementality testing Advertisers with effective campaigns...
Swing state Senate candidates react to Trump’s verdict
Deseret News via Yahoo News· 2 hours agoThe ad included pointed criticism of his opponent, incumbent Democratic Sen. John Tester. The...
The Latest | India counts votes from a mega-election seen as a referendum on Modi
San Francisco Chronicle· 29 minutes agoIndia started counting votes Tuesday from its staggered, six-week election that was seen as a...
Ad of the Day: Cadbury charmingly tantalizes with chunky chocolate bars
The Drum· 5 hours agoCadbury has introduced the Dairy Milk & More bar with a captivating campaign by VCCP London that...
Michael Richards Spills So Many ‘Seinfeld’ Secrets in New Memoir
The Daily Beast via Yahoo News· 11 hours agoDuring his nine seasons on Seinfeld, Michael Richards was among the most popular and recognizable...
Rural pharmacies fill a health care gap in the US. Owners say it's getting harder to stay open
Houston Chronicle· 20 minutes agoBasin Pharmacy fills more than prescriptions in rural northern Wyoming. Pharmacist Craig Jones makes...
4 Performance Max segmentation strategies and how to leverage them
Search Engine Land· 53 minutes agoIf your top products segment contains products from multiple categories or brands, use asset groups...
What to know about the federal gun trial Hunter Biden faces this week
CNN.com· 15 hours agoHunter Biden is set to stand trial Monday on felony gun charges in a historic case that could impact...
Web3 must stand against the peril of airdrop hunters
CryptoSlate· 2 hours agoThe following is a sponsored guest article from Sergey Shashev, the founder of Broxus. The community has been a driving force behind the development of...
Council Post: Seven Of The Most Inspirational Ad Campaigns For These Agency Leaders
Forbes· 1 day agoAdvertising has the power not only to sell products and services, but also to shape cultural...