Search results
Why Now's The Time To Adopt Schema Markup
Search Engine Journal· 2 days agoThere is no better time for organizations to prioritize Schema Markup. First of all, Schema Markup (aka structured data) is not new. Google has been awarding sites that implement structured ...
Google's Statement About CTR And HCU
Search Engine Journal· 4 days agoIn a series of tweets, Google’s SearchLiaison responded to a question that connected click-through rates (CTR) and HCU (Helpful Content Update) with how...
Want More Clicks? Use Simple Headlines, Study Advises
Search Engine Journal· 2 days agoA study conducted by researchers at Harvard University has found that readers are more likely to...
AI search is (sort of) here. How scared are marketers?
The Drum· 4 days agoThe quality of results has been poor, forcing Google to release a statement outlining the steps it...
3 PPC KPIs to track and measure success
Search Engine Land· 3 days agoWhile this is useful in and of itself, it’s especially useful when used in conjunction with click-through rate (CTR). These two metrics ...
YouTube Rolls Out Thumbnail A/B Testing To All Channels
Search Engine Journal· 3 days agoYouTube will launch a new “Thumbnail Test & Compare” feature for all channels over the next few...
What Is Schema Markup & Why Is It Important For SEO?
Search Engine Journal· 12 hours agoBoost your search results with schema markup. Understand what it is and how to use it to make your webpages stand out.
Uber expands Journey Ads to programmatic buyers across Rides app
Marketing Dive via Yahoo Finance· 1 day agoThe expansion allows programmatic clients to purchase display and video ads on the app and target...
Unlocking The Secrets Of Google Ad Auctions
Search Engine Journal· 3 days agoIn the world of search marketing, ad auction dynamics play a crucial role in determining ad placements and costs. Since the DOJ trial against Google, a...
Beware of anti-SEO studies that misguide your marketing strategy
Search Engine Land· 2 days agoFor this rapidly growing term, the brand has spots in the shopping feature, paid ads and standard...
