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1. • 

     The Trade Desk's Shareholders Just Got Great News From a Surprising Source: The Coca-Cola Company

     Motley Fool via Yahoo Finance· 4 months ago

     Programmatic advertising-technology (adtech) company The Trade Desk (NASDAQ: TTD) says, "There is a...

2. • 

     Looking Ahead at Ad Tech as New Year for CTV, Data and Programmatic Begins

     Next TV via Yahoo News· 5 months ago

     Crystal ball . After a difficult year for traditional advertising, top ad-tech executives see some...

3. • 

     Convergence Gives Publishers More Ways To Sell Their Inventory

     Next TV via Yahoo News· 9 months ago

     OTT streaming TV Programmatic might take up the lion’s share of media sales, but it’s still not...

4. • 

     Why The Trade Desk Is Not Just Another Ad Stock

     Motley Fool· 2 years ago

     The stock market is in a tailspin, and pessimism is dominating the headlines. The overall negative tone is also setting some broad narratives, and one...

5. • 

     EU files antitrust charges against Google – here's how the ad tech at the heart of the case works

     The Conversation via Yahoo News· 11 months ago

     European Commission Vice President Margrethe Vestager discusses the EU's antitrust case against...

6. • 

     On-site search data comes to CTV planning via Captify, Magnite deal

     Marketing Dive via Yahoo Finance· 2 months ago

     This story was originally published on Marketing Dive. To receive daily news and insights, subscribe...

7. • 

     People Are Spinning Up Low-Effort Content Farms Using AI

     Futurism via Yahoo News· 11 months ago

     Low-quality, AI-powered content farms designed to rake in cash via programmatic advertising revenue...

8. • 

     3 Best Software Stocks to Buy in 2023 and Beyond

     Motley Fool· 1 year ago

     Looking to add some excitement to your portfolio? Investing in software stocks could give you that jolt, while also setting up your portfolio to make...

9. • 5 tips for a successful programmatic ad campaign

     Search Engine Land· 10 months ago

     Maximize the potential of programmatic advertising with these five recommendations that will help set up your campaigns for success. The post 5 tips for a successful programmatic ad campaign appeared first on Search Engine Land.

10. • 

      Spectrum Reach Taps Beachfront for Programmatic Ad Serving

      Next TV via Yahoo News· 12 months ago

      Spectrum logo on screen Spectrum Reach, Charter Communications’s ad-sales unit, said it will use...