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Council Post: Are Native Ads Going To Be Ruling In Programmatic?
Forbes· 3 days agoRoman Vrublivskyi is the experienced CEO of SmartHub, a global ad tech company that provides white-label programmatic solutions. Seventy percent of users dislike mobile ads, and around 45% of ...
As Roblox expands its advertising network, child safety concerns are on the horizon
Digiday· 2 days agoThe company’s daily active user count of over-13 players grew by 22 percent between Q1 2023 and Q1...
WTF is ID spoofing?
Digiday· 1 day agoAt its purest, cookie stuffing is the misattribution of a click or impression to an unintended user or company. Digiday covered cookie stuffing a few years back as it pertains to affiliate marketing ...
How to Craft Landing Pages That Convert Clicks into Customers | Entrepreneur
Entrpreneur· 3 days agoWhile well-targeted audience segments, cost-efficient ads and effective CTAs might drive substantial traffic, a landing page is what persuades potential customers to continue their journey with ...
Council Post: The Future Of Talent Acquisition Requires Blending Tech And Tradition
Forbes· 2 days agoIn nearly three decades in talent acquisition, I've witnessed how technology and human engagement...
Why advertisers are using AI to manage ‘choice overload’ and unlock first-party data
Digiday· 2 days agoThis transformation of the media ecosystem is happening with such speed and complexity that it’s...
Podcasts Have Entered a New Era and So Will Your Advertising Results
AdWeek· 4 days agoThe popularity and staying power of podcasts is no longer up for debate. With the latest Infinite Dial Report from Edison Research counting 135 million monthly listeners in the U.S.—and 47% ...
Top Marketing Trend Predictions for 2024
CMSWire· 7 days agoCurrent market trends indicate artificial intelligence will persist in disrupting industries and reshaping marketing strategies. The role of social media...
The Secret to Winning the Upfronts
AdWeek· 2 days agoWhile last year’s Upfronts saw a 3.6% dip following the biggest spending surge in over a decade, estimated spending for this year is tracking upward. As...
Future of TV Briefing: One area where the upfront measurement currency conversation is advancing
Digiday· 2 days agoNielsen’s legacy panel-based measurement will remain the primary measurement currency used as the...
