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WPP and IBM Team Up to Revolutionize Business-to-Business Marketing with Generative AI
Morningstar· 4 days agoWPP (NYSE: WPP) and IBM (NYSE: IBM) today announced the launch of a new business-to-business (B2B) solution powered by IBM's AI and data platform watsonx ...
Elon Musk is trying to woo advertisers after telling them to ‘go f–k yourself’ | CNN Business
CNN.com· 3 days agoSitting for an interview with Mark Read, the chief executive of marketing giant WPP, Musk was...
WPP Launches New Marketing Product Using IBM's Generative AI Platform
Morningstar· 4 days agoBy Najat Kantouar WPP is launching a new business-to-business solution powered by IBM's AI and data platform watsonx to help marketers identify and engage with potential clients ...
IBM Collaborates With WPP to Revolutionize B2B Marketing
Zacks via Yahoo Finance· 3 days agoAdditionally, it also enables them to monitor the effectiveness of marketing activities within...
X boss Elon Musk tempers comments about advertisers as he looks to woo them back
NBC Universal via AOL· 3 days agoElon Musk on Wednesday tried to walk back remarks lashing out at advertisers fleeing his X social...
Mark Read and Mark Penn Defend Cannes Meeting With Elon Musk
AdWeek· 3 days agoCANNES, France—Elon Musk’s conversation with WPP CEO Mark Read at the Cannes Lions Festival this...
Elon Musk Tries to Make Nice With Advertisers at Cannes
The Daily Beast· 3 days agoAfter all, it’s been less than a year since he responded to companies pulling their ad spends from...
Musk Seeks to Mend Fences With Advertisers at Cannes Festival
Bloomberg via Yahoo Finance· 4 days ago(Bloomberg) -- Elon Musk attempted to repair his often strained relationship with the advertising...
Elon Musk Defends Free Speech Stance Amid Advertiser Tensions
International Business Times· 4 days agoElon Musk revisited his contentious remarks towards advertisers on Wednesday, clarifying his stance...
Maruri Heads Creative For Iris Worldwide
MediaPost· 4 days agoMaruri is charged with overseeing new business pitches, attracting creative talent and setting ambitious goals for the agency. In 2016, Maruri Advertising, his agency in Ecuador ...
