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WPP and IBM Team Up to Revolutionize Business-to-Business Marketing with Generative AI
Morningstar· 5 days agoWPP (NYSE: WPP) and IBM (NYSE: IBM) today announced the launch of a new business-to-business (B2B) solution powered by IBM's AI and data platform watsonx ...
WPP Launches New Marketing Product Using IBM's Generative AI Platform
Morningstar· 5 days agoBy Najat Kantouar WPP is launching a new business-to-business solution powered by IBM's AI and data platform watsonx to help marketers identify and engage with potential clients ...
Elon Musk Pitches Advertisers on a Return to X, Months After Telling Some to ‘F’ Themselves
The Wall Street Journal· 5 days agoThe billionaire spoke onstage at the Cannes Lions International Festival of Creativity about ...
IBM Collaborates With WPP to Revolutionize B2B Marketing
Zacks via Yahoo Finance· 4 days agoAdditionally, it also enables them to monitor the effectiveness of marketing activities within...
X boss Elon Musk tempers comments about advertisers as he looks to woo them back
NBC Universal via AOL· 4 days agoElon Musk on Wednesday tried to walk back remarks lashing out at advertisers fleeing his X social...
Elon Musk is trying to woo advertisers after telling them to ‘go f–k yourself’ | CNN Business
CNN.com· 4 days agoSitting for an interview with Mark Read, the chief executive of marketing giant WPP, Musk was...
Elon Musk Tries to Make Nice With Advertisers at Cannes
The Daily Beast· 4 days agoAfter all, it’s been less than a year since he responded to companies pulling their ad spends from...
Musk Seeks to Mend Fences With Advertisers at Cannes Festival
Bloomberg via Yahoo Finance· 5 days ago(Bloomberg) -- Elon Musk attempted to repair his often strained relationship with the advertising...
Elon Musk Defends Free Speech Stance Amid Advertiser Tensions
International Business Times· 5 days agoElon Musk revisited his contentious remarks towards advertisers on Wednesday, clarifying his stance...
Maruri Heads Creative For Iris Worldwide
MediaPost· 5 days agoMaruri is charged with overseeing new business pitches, attracting creative talent and setting ambitious goals for the agency. In 2016, Maruri Advertising, his agency in Ecuador ...