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Instacart plugs retail media data into YouTube Shopping ads to fuel offsite growth
Marketing Dive via Yahoo Finance· 13 hours agoMiller views the MRC stamp of approval as an advantage in a retail media landscape that has...
Brands Can Now Buy Shoppable Instacart Ads on YouTube
AdWeek· 9 hours agoGrocery delivery platform Instacart is expanding its partnership with Google to offer shoppable ads...
Meta and Apple will likely be the first targets of Europe's new antitrust powers
Fortune· 28 minutes ago“Without including local information we’d only be able to offer people a second-rate experience,” Meta griped, calling it “a step backwards for European innovation.” According to Reuters, the ...
Google launches Google TV advertising network
Search Engine Land· 6 days agoEstablishing an early presence allows advertisers to future-proof their TV strategy. Details. The Google TV network provides ad inventory across more...
Why Reddit is growing ad inventory in the comments section
Ad Age· 4 days agoPlatforms have been getting more aggressive with ads in recent months. Also, YouTube started showing more unskippable ads on its connected TV app. At YouTube</ ...
Google TV's free streaming channels look set to get unskippable ads in the future
TechRadar· 6 days agoGreat news for anyone who's sat through the non-skippable ads on YouTube and thought, "Man, I really wish I could have this unpleasant experience on my TV": Google is going ...
Is Google A Buy Amid New CFO, Artificial Intelligence Product Launches?
Investor's Business Daily· 6 days agoGoogle stock has advanced 25% in 2024 amid the announcement of a new chief financial officer and...
Google TV Network With Ad-Supported Channels Ties To Google Ads Platform
MediaPost· 7 days agoGoogle and Microsoft have made changes to their ad platforms, demonstrating the desire by advertisers to connect online ad buys with connected TV media.
Why video is key to building brand identity and engagement
Search Engine Land· 3 days agoThe insight garnered from the YouTube Ads helped us scale our investment into Sasquatch as a core...
Some Instagram Users Say They'll Delete App Over Unskippable Ads
CNET· 3 days agoThis goes beyond the standard Instagram ads, which simply appear between the posts on a user's feed. Instagram earlier confirmed its tests, saying the photo and video sharing site is "always ...