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YouTube’s Ad Blocker Ban Just Got Even Bigger
Forbes· 17 hours agoGoogle YouTube’s crackdown on ad blockers has just ramped up further, with the streaming platform introducing new measures to stop users from using the...
Instacart expands into shoppable YouTube ad formats
Retail Insight Network via Yahoo Finance· 3 days agoInstacart CEO and chair Fidji Simo said: “By expanding into shoppable YouTube ad formats, we are merging the power of video creative with our valuable...
Instacart plugs retail media data into YouTube Shopping ads to fuel offsite growth
Marketing Dive· 4 days agoYouTube Shopping ads are about to get a boost from Instacart’s retail media muscle. Viewers of the Google-owned video site will soon start seeing messages from brands like ...
78-Year-Old HASK Targets Millennials To 'Repair With Care' Their Hair
MediaPost· 2 days ago“We know that women today are focused on hair health and repair, and we believe Hask has an important role to play on her journey toward her healthiest hair,” Vice President of Marketing Jaime ...
Tracking how many ads I saw in a single day made me realize I don't really mind them
Business Insider via Yahoo News· 2 days agoIt's clear that we're seeing more and more ads on our phones and TV screens — Netflix and Amazon...
Brands Can Now Buy Shoppable Instacart Ads on YouTube
AdWeek· 4 days agoGrocery delivery platform Instacart is expanding its partnership with Google to offer shoppable ads...
Instacart Extends Retail Media Data to YouTube, Powering Shoppable Ads
PYMNTS.com· 3 days agoInstacart has partnered with YouTube to make the video platform’s ads shoppable. In this pilot,...
Amazon Has Upended the Streaming Ad Market, and Netflix Is Paying the Price
The Wall Street Journal· 7 days agoIt has “premium content, live sports, immense scale,” and advertisers can target ads to their...
Instacart Offers Shoppable YouTube Ads for CPGs
Progressive Grocer· 4 days agoOnline grocery platform Instacart is offering its first-party retail media data on YouTube, with the aim of driving even more shoppable reach for its...
Inside election social media campaign costs as Labour outspends all other parties combined
The Independent via Yahoo News· 3 days agoThe Green’s Carla Denyer spent more money on her ad campaign than anyone but Keir Starmer (ITV) In...
