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1. • 

     Triangle marketing leaders on AI: A once-in-a-generation opportunity | WRAL TechWire

     WRAL TechWire· 8 hours ago

     Last Thursday, at the SAS Campus, marketing leaders came together to discuss the transformative role...

2. • 

     Klarna Uses Gen AI to Save Millions on Marketing

     Sourcing Journal via Yahoo Finance· 14 hours ago

     Klarna announced Tuesday it expects its use of generative AI for marketing campaigns will save it $10 million on an annual basis. According to the buy...

3. • 

     It’s not all AI: Ad execs’ alternative (imaginary) marketing conference keynotes

     The Drum· 13 hours ago

     The annual Gartner CMO spend survey revealed that 2024 marketing budgets have dropped to an average...

4. • 

     AI skills that pay the bills: Tech-savvy knowledge workers looking at significant wage boosts

     Fortune via AOL· 13 hours ago

     In the U.S., these jobs carry an average wage premium of up to 25%, PwC noted. In just one example,...

5. • 

     Bain & Co. report says generative AI can help small retailers

     Axios· 8 hours ago

     Generative AI can help smaller retailers make their digital resources work harder in a competitive...

6. • 

     Klarna slashes $10 million annually in marketing costs, here’s their secret

     Fast Company Magazine· 12 hours ago

     Fintech firm Klarna, one of the early adopters of generative AI (GenAI), said on Tuesday it is using...

7. • What is being discussed at Masterclassing's AI in Marketing Masterclass? - Mobile Marketing Magazine

     MobileMarketing· 18 hours ago

     Taking place on the 18 June 2024 at London’s Century Club (61-63 Shaftesbury Ave, London W1D 6LQ), this interactive half-day session will feature insights from leading digital marketing ...

8. • Klarna Using GenAI To Cut Marketing Costs By $10 Million Annually - Slashdot

     Slashdot· 6 hours ago

     Fintech firm Klarna, one of the early adopters of generative AI said on Tuesday it is using AI for purposes such as running marketing ...

9. • 

     Google Ads In AI Overviews, AI Shopping Ads, Brand Profile Ads & More AI Ad Tools Via Google ...

     Search Engine Roundtable· 7 days ago

     Google Marketing Live was yesterday, and the Google Ad team announced a ton of new AI formats, new...

10. • 

      AI washing is real. This is how to see through deceptive claims

      Fast Company Magazine· 15 hours ago

      SEC chair Gary Gensler warned against the practice of AI washing at the end of last year, making it...