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1. • 

     How Under Armour’s Flow Technology Is Improving Stephen Curry’s Performance On The Court

     AfroTech via Yahoo Finance· 12 months ago

     The style and construction of shoes are certainly important, but technology also plays a major role....

2. • 

     How Stephen Curry’s Daughter Riley Played A Role In His Lucrative Endorsement Deal With Under Armour

     AfroTech via Yahoo Finance· 9 months ago

     Stephen Curry can thank his daughter Riley for his choice to do business with Under Armour. The...

3. • 

     Under Armour Names Steph Curry President of Curry Brand

     WWD via Yahoo News· 1 year ago

     Stephen Curry and Under Armour are deepening their relationship. Ten years after the NBA star and...

4. • 

     How Curry Brand Is Using Under Armour’s Top Technology to Break Into the Retro Sneaker Business

     Footwear News via Yahoo News· 2 years ago

     "Being able to go back and take the good, leave the bad, update some things and add Flow technology...

5. • 

     Stephen Curry Set To 'Potentially' Lock In A $1B Lifetime Contract With Under Armour, Report Says

     AfroTech via Yahoo News· 2 years ago

     Creating deep ties with Under Armour is paying off for Stephen Curry, literally. 2013 Shoe Deal As...

6. • 

     Under Armour and Nike Trade Shots in Epic Steph Curry-Sabrina Ionescu Three-Point Contest

     Footwear News via Yahoo News· 4 months ago

     All products and services featured are independently chosen by editors. However, Footwear News may...

7. • 

     Steph Curry will only wear shoes that are loud

     INSIDER via Yahoo News· 1 year ago

     Steph CurryEzra Shaw/Getty Images Steph Curry has an unusual demand for Under Armour when they are making him shoes — they must be loud. Curry's shoes...

8. • 

     Inside Under Armour’s Plan To Make The Next Viral Sneaker

     Footwear News via Yahoo News· 4 months ago

     Kevin Plank believes Under Armour has what it takes to make another hit shoe. “Everybody’s walking...

9. • 

     Stephen Curry Makes Big Splash in Pink Curry 11 GD Sneakers at Warriors-Knicks Game

     Footwear News via Yahoo News· 3 months ago

     Stephen Curry‘s talent always makes him stand out on the court, but so does his shoe game. The...

10. • 

      Stephen Curry — With Help From 10-Year-Old Daughter Riley Curry — Reveals the Curry 10

      Footwear News via Yahoo News· 2 years ago

      Four-time NBA champion Stephen Curry recently used social media to tease his next signature...